QMS Media has announced the strategic acquisition of a majority stake holding in third-party digital representation agency Digital Commons.
This acquisition broadens QMS’ digital media channel and brings to life our continued strategic focus on connecting audiences through multiple touchpoints and customised content.
Operating in both New Zealand and Australia, Digital Commons specialises in online and mobile media, represnting publishers and possessing a network of trade desk relationships.
QMS said in a statement that the acquisition broadens its digital media channel, and reinforces its continued strategic focus on connecting audiences through multiple touchpoints and customised content.
Digital Commons will also act as QMS’ primary sales channel partner for automated products, having been instrumental in the development of its new digital transaction platform.
Wayne Chapman, chief executive of QMS for New Zealand, said: “Managing partners Lisa Ison and Johanna Cotter have impressed QMS with their market reputation, digital expertise and rapid growth since launching the company less than two years ago.
“During the process of working with them, it became clear that our two businesses had a lot to offer each other.
“Digital Commons is on a journey which QMS is well-placed to support and we believe that there is significant opportunity and value to be created at the nexus of DOOH, online and mobile, which Digital Commons will help us unlock.”
QMS group CEO Barclay Nettlefold said: “This is an exciting move for QMS. This acquisition supports our over-arching strategy of connecting audiences through multi-platform engagement and customised content.
“Digital Commons allows the group to expand into highly relevant, adjacent territories with confidence, whilst also providing specialised expertise and experience to increase our overall capability bandwidth.”
Digital Commons managing partners Lisa Ison and Johanna Cotter said: “We are both excited with the partnership we have forged with QMS.
“Having worked with the QMS team over the past 18 months, bringing the digital transaction platform for out-of-home to fruition, we have witnessed a progressive and agile company aligned with our own values.
“With a similar vision of innovation and service, we feel it is a great fit to accelerate the next stage of our business, to move on from being a start-up to one focused on our publishers and core business.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.