In partnership with Business Chicks, QMS Media sponsored an International Women’s Day (IWD) event last week in Sydney featuring guest speakers Clementine Ford, Tracey Spicer, Amna Karra-Hassan, along with host Yumi Stynes.
With the campaign theme for IWD being #PressForProgress, the three powerhouse speakers covered an array of topics from imposter syndrome to everyday sexism in the workplace, through to taking risks and causing disruption with the pivotal #MeToo movement that is currently taking place.
Touching on the topic of education around women’s issues, Spicer stressed the importance of starting the conversation from a young age.
“Talk to your children – language starts in the lounge room before the boardroom,” she said.
Karra-Hasaan echoed this, telling attendees: “Embrace disruption, stop asking for permission, educate and influence. Don’t expect those who don’t experience it to understand it.”
Ford sent a wave of common acknowledgement when addressing the way in which women tend to play down their career achievements.
“The one thing we do well as women is being embarrassed about our own achievements. We use the word ‘just’ to describe our success, and we need to stop this,” she said.
“Growing up, I wasn’t full enough of all the things I was supposed to be, and too full of the things I wasn’t supposed to be. But, along the way I found my voice and learned not to apologise for it.”
QMS chief marketing officer Sara Lappage said: “International Women’s Day is a time for all women, and men for that matter, to re-focus their energy and strive for ‘true’ equality in the workplace.
“It is more than just words, it is about actions that can make a difference and inspire a new generation. With this in mind, we as a business, will pledge to reverberate what Tracey, Clementine and Amna discussed in our own path to gender parity.”
Getty Images and W Series have announced an exclusive deal which sees Getty Images serve as the Official Photographic Partner of the newly launched W Series Esports League. Brand-new for 2020, the W Series Esports League will see W Series drivers from around the world compete in the first official women only simulated racing league. […]
Rich Curtis has acquired FutureBrand’s Australian operations from Interpublic Group. The new ownership will enable the business to double-down on its commitment to the Australian market and invest locally, while still maintaining its global network via FutureBrand as an affiliate. Since opening its doors in 1999, FutureBrand has created and transformed iconic brands including Nespresso, […]
Big names share their biggest confidence challenges on Claiming Your Confidence, The Podcast, hosted by Channel Seven Newsreader and author Katrina Blowers. The new show launches July 13 on iTunes and Spotify with three episodes dropping on week one: featuring Sunrise Host Edwina Bartholemew, Comedian Merrick Watts and record-breaking Ultra Runner Jacqui Bell. Each week […]
Full service production house Sam I Am has announced the arrival of five new commercial directors including writer-director Aimée-Lee Xu Hsien Curran (pictured), designer-turned-director Sinéad McDevitt along with directors Anita Lee, Dominic Allen and Joris Noordenbos. Writer-director Aimée-Lee Xu Hsien Curran creates work defined by rich visuals across both comedy and drama. She has directed […]
DiDi Australia has partnered with lifestyle publisher Urban List for its Make It A Date campaign, encouraging Australians to reconnect and commit to meaningful time with one another as COVID-19 restrictions lift across cities. The collaboration sees Urban List provide curated in-app destinations and venue recommendations to inspire Aussies to ‘make it a date’ and […]
Strategic communications and marketing agency, Archetype, has been appointed by HTC, Tile and Upright Technologies to drive awareness and sales for each brand’s consumer technology products. The agency has put its strategic and holistic thinking first, evolving the approach to market for all three product offerings. The new additions to Archetype’s portfolio showcase the agency’s […]
Seven West Media has enhanced its audience intelligence offering for advertisers thanks to a new partnership with Australian mobile location intelligence platform LANDMARKS ID. LANDMARKS ID enables SWM to integrate its technology directly into the 7plus app to collect, analyse and provide rich audience profiles on 7plus app users. The new partnership improves SWM’s ability […]