QMS Grows Sydney Digital Billboard Portfolio By Two

QMS Grows Sydney Digital Billboard Portfolio By Two
Alex Cowen
By Alex Cowen
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QMS Media’s digitisation of Sydney shows no signs of slowing down any time soon, with the launch of two landmark digital billboards this week.

Switching on Sydney’s Airport precinct with the ‘The Kingsford’ (pictured above), QMS has transformed an existing landmark static billboard into a prestigious new digital billboard.

Towering above the major four-way intersection of General Holmes Drive and Joyce Avenue, ‘The Kingsford’ is the largest digital billboard to impact this highly-sought after audience as they leave the precinct, taking advantage of the recent road changes to ensure exceptional impact, uncluttered viewing and extended dwell times for those travelling past.

Situated at a key entry/exit point, the large-scale billboard provides advertisers with a commanding platform to engage with both inbound and outbound domestic and international travellers, as well as the elite business audience utilising the corporate aviation and helicopter zone.

Complementing this with ‘The Victoria’, QMS provides advertisers with the ability to target young professionals and families in the heart of the inner west.

Located on Victoria Road in the affluent suburb of Rozelle, this landmark digital billboard impacts heavy volumes of traffic travelling to the CBD and surrounding inner-city suburbs.

QMS chief executive Barclay Nettlefold said: “The expansion of our digital footprint has been substantial in recent months, particularly in Sydney with the launch of six new landmark digital sites, and now with the introduction of ‘The Kingsford’ and ‘The Victoria’.

“We continue to be dedicated to the strategic development of our landmark digital portfolio, with the growth of our digital offering in NSW central to this, and are excited to be able to provide our clients with a strategic digital footprint of Sydney in conjunction with ‘The Kingsford’ as part of their airport audience communication strategy.”

Inaugural advertisers on the ‘The Kingsford’ include Ford and Domain, and on ‘The Victoria’ include Network Ten and Foxtel.

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