In this guest post, Wavemaker’s national strategy partner, James Boardman (pictured below), talks addressable priming and why it’ll be the end of average and the peak of creativity in media planning… For my entire career media plans have contained a large amount of average. I’m not talking about the quality of my planning skills (although […]

Posted 1 minute Ago

Opinion

by B&T Magazine

Apple’s new approach to digital advertising is set to go ahead in a matter of weeks, with advertisers warned to think about user privacy first. Previously, companies that sell mobile ads have relied on Apple’s IDFA (“identifier for advertisers”) as a way to identify specific users and offer targeted ads. But with Apple continuing to […]

Posted 32 minutes Ago

Recommended

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As programmatic digital out of home (pDOOH) continues to help advertisers enhance their existing campaigns, digital outdoor media experts, QMS, is already seeing results pay dividends with the latest campaign for a Tourism and Travel sector client delivering over 2,000 tourist visitors who can be directly attributed from their exposure of the pDOOH campaign. The […]

For years now, Apple users have located misplaced iPhones and other Apple devices via the Find My app. In case you haven’t used it before, Find My tracks the locations of iPhones, iPads, laptops and even AirPods, meaning the whereabouts of each device will come up on a map if it’s ever lost. The app […]

Posted 1 hour Ago

Recommended

by B&T Magazine

Commonwealth Bank and the sport’s governing body, Football Australia, announced today that CBA will become the official naming rights partner and bank of the national women’s team, the Matildas, Junior Matildas and Young Matildas from August 2021. M&C Saatchi Sport & Entertainment supported Commonwealth Bank to bring the partnership together with Football Australia, and looks […]

Facebook Australia is celebrating Ramadan with a range of initiatives including Lives, Reels, IGTV and more. To launch the initiative, Facebook has partnered with a number of Muslim creators and organisations, who will be sharing their perspectives of the holy month on both Facebook and Instagram. Facebook says the 30 days of content is part […]

Netflix’s real-time streaming service, launched in France, provides an unexpected alternative to television as the platform also announced a new deal with Sony. The program, called ‘Direct’, is a real-time service with a stream that covers five days, to prevent repeat programming. It was announced in November 2020 originally and rolled out fully in December […]

Posted 2 hours Ago

Recommended

by B&T Magazine

The Storm burger includes the chicken wing, grapple tackle & three free ones in a brown paper bag when no one's looking.

There can be only one winner in this whole Ben Roberts-Smith saga & that's the lawyers. And the lawyers' BMW dealership.

Posted 4 hours Ago

Recommended

by B&T Magazine

This has a Twitter photobomb with a Little Mix Star. Don't worry, it's fully translated for the over 30s in the article.

Malcolm Turnbull declares revenge is a dish best served cold. And this latest attack has the Streets Viennetta about it.

Posted 4 hours Ago

Recommended

by B&T Magazine

The Economist Intelligence Unit (EIU), a division of The Economist Group, has announced the launch of “EIU Viewpoint”, a new digital product that combines the EIU’s expert political insights, policy analysis, and economic outlook with forward-looking forecasts and proprietary data. “EIU Viewpoint” helps businesses, academics, governments, and financial institutions stay ahead of the shifting global […]

Study finds major discrepancies in how men's & women's sport is called. Ray 'Rabbits' Warren has declined to comment.

Adelaide-based creative agency KWP! brings more than one hundred volunteers together in an onscreen battle against life threatening diseases for the sequel to The Hospital Research Foundation (THRF) Group’s ‘Together Fight’ campaign. Two 30-second TVC’s feature the return of ‘The Beast’, who comes up against a young patient and army of real-life patients, researchers, staff […]

B&T would love to report that some fresh, new talent had topped the podcast rankings, but alas it's the same old shit.

Posted 6 hours Ago

Recommended

by B&T Magazine

This comes with a downloadable playbook. Admittedly, not as a good as a downloadable pizza voucher, but nonetheless.

Home appliance ads celebrate the joy of home cooking, which really isn't as slothful as the sheer laziness of Uber Eats.

Archibald Williams snares employment services atWork's creative. Hasn't quite found the time to start working on it yet.

Do young, high-achieving Millennials give you a bad case of the willies? You're completely exempt here.

Schapelle joins Roxy's husband and Mark Wahlberg in proving a stint in the slammer no impediment to career success.

Posted 7 hours Ago

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by B&T Magazine

Becks again proving he's got the Midas touch. We mean for advertising things, not necessarily as a football striker.

Globally awarded Sydney sound-house Smith and Western have officially launched a new audio branding agency, S&W Sonic Branding.

Barilla Pasta unveils beautiful new spot that also works as a subtle F-you to Doctor Atkins and his fabled diet.

Colin Jowell joins Tribal as its very first chief strategy officer. Which, if anything, means no handover period.

Carl Kimball appointed InMoment's VP of sales. B&T understands that's vice president and not very pushy.

Initiative Melbourne wins Plush Sofas' media, but not before cutting the tags off the office's existing sofas.

Nicole Kidman is keeping herself busy during COVID while at the same time trying to avoid her husband's singing.

The question remains, do staff at TotallyAwesome have to gurn all day and constantly high-five one another?

Sadly there's no trip to sunny Cannes for this year's Lion winners. And no chance of a boozy arrest in Dubai either.

Taguchi is a digital marketing platform. B&T apologises for mistaking it with the Tamagotchi in our earlier reporting.