QMS Media has announced it has been appointed to manage the sales and marketing activities for the Essendon Airport outdoor advertising portfolio by NM Media, effective 1st November 2019.
The portfolio consists of eight existing static billboards, inclusive of the coveted ‘Big Tulla’ landmark static sites, that line Melbourne’s Tullamarine Freeway, the major gateway connecting Melbourne Airport and the north west with the CBD.
Plans are underway to develop four landmark digital billboards in early 2020, providing even greater impact and campaign flexibility for brands on this highly sought after arterial, which impacts more than 3.8 million vehicles each month.
NM Media commercial manager Simon Peeke said: “We are delighted to be working in collaboration with both QMS and Essendon Fields to maximise the commercial potential of the Essendon Fields precinct for advertisers.”
QMS Australia CEO John O’Neill said: “The Essendon Airport portfolio complements the strength and dominance of our existing Melbourne digital billboard portfolio, reinforcing our number one position in this market.
O’Neill added: “The development of new quality landmark digital billboards in this high profile location will further increase the significant impact and memorability for our advertisers.”