Outdoor media company QMS has officially ‘switched on’ its second landmark digital billboard this week, this time in Adelaide, with the launch of the iconic Hindley Street portrait site.

Delivering an audience of more than 1.72 million contacts per month, ‘The Hindley’ provides a premium opportunity for advertisers to reach more than 27 per cent of People 14+ in Adelaide with just the one landmark site.

Strategically positioned in close proximity to Rundle Mall and Skycity Casino, the site offers advertisers the opportunity to dominate this most sought after inner city thoroughfare in the heart of Adelaide’s entertainment and lifestyle precinct. ANZ, Samsung, Specsavers and Great Northern Brewing Co are among the first clients to take advantage of this premium site.

QMS CEO Barclay Nettlefold said: “We are proud to continue to expand our national digital footprint, with the launch of not only our second landmark digital site in the Adelaide market, but our second digital site this week, following the launch on Tuesday of ‘The Valley’ in Barry Parade, Brisbane.”