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B&T > Advertising > QMS Erects Giant Billboard In Adelaide
Advertising

QMS Erects Giant Billboard In Adelaide

Sara Lappage
Published on: 29th May 2015 at 11:08 AM
Sara Lappage
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Outdoor media company QMS has officially ‘switched on’ its second landmark digital billboard this week, this time in Adelaide, with the launch of the iconic Hindley Street portrait site.

Delivering an audience of more than 1.72 million contacts per month, ‘The Hindley’ provides a premium opportunity for advertisers to reach more than 27 per cent of People 14+ in Adelaide with just the one landmark site.

Strategically positioned in close proximity to Rundle Mall and Skycity Casino, the site offers advertisers the opportunity to dominate this most sought after inner city thoroughfare in the heart of Adelaide’s entertainment and lifestyle precinct. ANZ, Samsung, Specsavers and Great Northern Brewing Co are among the first clients to take advantage of this premium site.

QMS CEO Barclay Nettlefold said: “We are proud to continue to expand our national digital footprint, with the launch of not only our second landmark digital site in the Adelaide market, but our second digital site this week, following the launch on Tuesday of ‘The Valley’ in Barry Parade, Brisbane.”

The Brisbane and Adelaide digital sites are one of several iconic digital billboards to be ‘switched on’ in 2015 by QMS, bringing the total number of landmark digital billboards to 21 nationally by the end of June.

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By Sara Lappage
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I am excited to launch my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life.

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