QMS Media has completed the acquisition of TLA Australia and anticipates completing the acquisition of Stride Sports Management Holdings next week.
QMS Media Group CEO and managing director Barclay Nettlefold said: “The completion of the acquisition of TLA forms a key component of our vision to develop QMS Sport as a global integrated sports platform with a unique multi-channel strategy across technology, infrastructure, media rights, events, talent management and merchandise.
“Sport with its superior advertising appeal is one of the largest and highest growth segments in the market and represents a significant growth opportunity for QMS.
“Our multi-channel strategy enables advertisers to capture the full value of the sports ecosystem leading up to, during and post, in stadia sporting events through our expanding global integrated sports platform.
“We are well positioned to drive significant growth from the expanded global sports platform. Looking forward we will continue to assess compelling consolidation opportunities that further enhance this platform and meet our strategic and financial objectives.”
The new expanded entity will see current TLA CEO, Craig Kelly become CEO of QMS Sport Australia, supported by QMS’ existing senior executive team across sports media.
Craig Kelly said: “Becoming part of a global integrated sports platform, that will lead the way both locally and internationally to capitalise on the continued growth of the sports sector, is incredibly exciting for our team.
“We share a passion and determination to deliver a highly engaged sporting audience to our clients across multiple channels and look forward to the opportunities the newly expanded QMS Sport business will provide.”
On a 12 month pro-forma basis the TLA and Stride acquisitions are together expected to contribute CY2019 EBITDA of approximately $6.0 million, pre synergies.
Synergies of $1-2 million are expected to be realised before the end of CY2020.
Please login with linkedin to commentQMS
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]