QBE Campaign Launches South Australia CTP Campaign

QBE Campaign Launches South Australia CTP Campaign

QBE Insurance has launched a new integrated compulsory third party (CTP) campaign in South Australia developed by The Core Agency.

The integrated campaign launched on the weekend and introduces a new animated character ‘Rego’.

QBE entered the South Australian market in 2018 with a major road safety campaign that featured Adelaide school children.

Their 2018 campaign message was clear, if we all change one small thing about the way we drive, we can all be safe on the roads.

This latest campaign launches QBE’s CTP offering and includes TV, digital, social and website integration.

It continues using the brand’s long-running animation style and marks the introduction of a new character ‘Rego’, who pops up in scenes unexpectedly.

The Core Agency founder and creative partner, Christian Finucane said: “CTP insurance is not something most people take a great deal of interest in.

“QBE’s animated campaign style will help the brand cut through and engage consumers in a fun and friendly way.”

QBE Insurance Group chief marketing officer, Bettina Pidcock added: “The South Australian CTP market is extremely competitive, and we required a campaign to help us win against the local providers.

“By introducing the new ‘Rego’ character we make a clear link as to when customers need to consider QBE for their CTP insurance.”

Client: QBE Insurance
Chief Marketing Officer: Bettina Pidcock
Senior Marketing Manager: Gabby Tyler
Marketing Partner: Rob Jones
Agency: The Core Agency
Creative Partner: Christian Finucane
Creative Partner: Jon Skinner
Strategy Director: Andrew McCowan
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Business Director: Rebecca Turner
Account Director: Amelia Bryant
Senior Account Manager: Joseph Rosslind
Production Company: Mighty Nice
Director: Darren Price
Senior Producer: Tina Braham
Junior Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Design: Bonnie Forsyth, Andrew Onorato
Model & Surface: Tessa Eden, William Harrison
Rig: Tessa Eden
Layout & Animation: Duncan MacLaren, Michael Shiao Chen
Light & Render: Dylan Neill, Dominic Femia
Composite: Chris Angelius, Fiona Lu
Audio Post & Music: Sound Reservoir

Please login with linkedin to comment

qbe insurance the core agency

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]