QBE Insurance has launched a new integrated compulsory third party (CTP) campaign in South Australia developed by The Core Agency.
The integrated campaign launched on the weekend and introduces a new animated character ‘Rego’.
QBE entered the South Australian market in 2018 with a major road safety campaign that featured Adelaide school children.
Their 2018 campaign message was clear, if we all change one small thing about the way we drive, we can all be safe on the roads.
This latest campaign launches QBE’s CTP offering and includes TV, digital, social and website integration.
It continues using the brand’s long-running animation style and marks the introduction of a new character ‘Rego’, who pops up in scenes unexpectedly.
The Core Agency founder and creative partner, Christian Finucane said: “CTP insurance is not something most people take a great deal of interest in.
“QBE’s animated campaign style will help the brand cut through and engage consumers in a fun and friendly way.”
QBE Insurance Group chief marketing officer, Bettina Pidcock added: “The South Australian CTP market is extremely competitive, and we required a campaign to help us win against the local providers.
“By introducing the new ‘Rego’ character we make a clear link as to when customers need to consider QBE for their CTP insurance.”
Client: QBE Insurance
Chief Marketing Officer: Bettina Pidcock
Senior Marketing Manager: Gabby Tyler
Marketing Partner: Rob Jones
Agency: The Core Agency
Creative Partner: Christian Finucane
Creative Partner: Jon Skinner
Strategy Director: Andrew McCowan
Senior Copywriter: Kevin Macnamara
Senior Art Director: Simone Parravicini
Business Director: Rebecca Turner
Account Director: Amelia Bryant
Senior Account Manager: Joseph Rosslind
Production Company: Mighty Nice
Director: Darren Price
Senior Producer: Tina Braham
Junior Producer: Diana Angelius
Head of Studio: Jeremy Howdin
Design: Bonnie Forsyth, Andrew Onorato
Model & Surface: Tessa Eden, William Harrison
Rig: Tessa Eden
Layout & Animation: Duncan MacLaren, Michael Shiao Chen
Light & Render: Dylan Neill, Dominic Femia
Composite: Chris Angelius, Fiona Lu
Audio Post & Music: Sound Reservoir