Qatar Airways has launched a new Augmented Reality (AR) experience that allows customers to play an innovative football game where they must ‘Blink to Score.’
This immersive feature lets the player interact through a virtual experience on Facebook. By connecting reality and the virtual world, fans will now be able to playfully engage with the Qatar Airways brand.
The award-winning airline has set another precedent, becoming the first regional carrier to leverage the newly launched Facebook AR ads format, enabling consumers to play the AR game directly from Facebook’s newsfeed, without having to install additional applications.
Qatar Airways has launched a creative campaign with football legend Xavi playing the AR game, delivering the first of its kind experience on the Facebook app to millions of football fans across the world. This initiative is directly in line with the airline’s mission of bringing people together.
Qatar Airways senior vice president corporate communications Salam Al Shawa said: “Qatar Airways is constantly pioneering new ways to interact with our passengers, and we are grateful to Facebook for sharing our passion for innovation to enhance our customers’ experience. Excitement is building as the FIFA Club World Cup Qatar 2019 gets underway and we are delighted to welcome the football world to Qatar, the destination of champions.”
Facebook’s managing director for MENA Ramez Shehadi said: “The use of AR is growing among people and businesses in our region. From try-on product experiences to immersive filters for games and movies, AR enables people to connect with businesses and products in new ways. We are excited to pilot this new ad format with Qatar Airways to build more engaging mobile ad experiences and boost audience engagement.”
AR games have now been linked with Facebook ads, by incorporating call-to-actions within the AR experience. Customers can go seamlessly between engaging with the Qatar Airways brand to learning more about packages to attend the FIFA Club World Cup Qatar 2019.
As part of the Make Qatar Your Goal campaign, the award-winning airline announced exciting flight offers on Economy and Business Class tickets as well as packages from the world to Doha. Qatar Airways invites its customers to book flights to see the stars of world football in action at the FIFA Club World Cup Qatar 2019 between 11 and 21 December.
Alcohol & Drug Foundation (ADF) has launched a new national health campaign with Campaign Edge aiming to tackle COVID-19 drinking. Funded by the Australian Government, Break the Habit reveals that it takes only around 66 days to form a habit – roughly the same amount of time many Australians spent in lockdown. It’s a fact most Aussies are […]
Sydney and Melbourne based PR, Talent & Digital agency One Daydream has extended its client portfolio to include alcohol. The category expansion comes as One Daydream joins the agency roster of Pernod Ricard, working on a project basis to manage strategic PR and digital campaigns. The global drinks group boasts one of the most comprehensive and prestigious […]
Commtract today expanded its marketing, advertising and digital offering in response to a growing number of CEOs outsourcing to ‘gig-workers’ amid COVID-19. According to new research, 40 per cent of Australian CEOs are planning on outsourcing to freelancers in the contingent workforce. Commtract, which launched in 2016, has more than 4,000 communications experts on its platform, and has already placed over 800 roles. […]