Qantas Goes The Global Traveller Route In Sweet Spot From Clems Sydney

Qantas Goes The Global Traveller Route In Sweet Spot From Clems Sydney

Qantas has unveiled a new advertising campaign that taps into Australians’ love of travel and highlights the airline’s extensive international and domestic network.

The work of Clemenger BBDO Sydney the spot will run across broadcast, digital, outdoor and social media from the 29 April 2018, the series shows Australian travellers enjoying the experiences on offer in countries that Qantas operates to, including surfing in Waikiki, hiking in Yosemite, strolling through the historic streets of Kyoto and going on safari in South Africa. Experiences in Australia are also featured such as watching the sunset at Uluru. 

Twelve destinations are included in the campaign, inspiring Australian travellers to explore the world in different ways.

The tagline, ‘no one travels like Australians – and no one takes us to the world like Qantas,’ accompanies the campaign, with a reinvented version of Geoff Mack’s 1959 ‘I’ve Been Everywhere,’ recorded by Australian musician Lisa Mitchell underscoring the broadcast films.

CREDITS:

 

Creative

Creative Agency: Clemenger BBDO Sydney

Chief Creative Officer: Ben Coulson

Managing Director: Emily Perrett

Head of Planning: Rob Dougan

Creative Director: Ben Clare

Art Director: Elaine Li

Head of Production: Denise McKeon

Senior Account Director: Melanie Spence

Account Manager: Katie Scrutton

 

Production
Director: Chris Searl

DOP: Tim Tregoning

Producer: Maree Mitchell

Editor: Alex Guterres

Grade: Christina Trodd

Senior Online Editor: Jess Morgan

Sound: Robbie Balatincz

Sound: Daniel Denholm

Artist: Lisa Mitchell

 

Media

Media Agency: OMD

Business Director: Dorothee Gomez 

Account Director: Amy Cummings

Trading Director: Anastasia Nicholas

Account Manager: Christian Bendelack




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Ad campaigns Clemenger BBDO Sydney Qantas

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