Qantas has unveiled a new advertising campaign that taps into Australians’ love of travel and highlights the airline’s extensive international and domestic network.
The work of Clemenger BBDO Sydney the spot will run across broadcast, digital, outdoor and social media from the 29 April 2018, the series shows Australian travellers enjoying the experiences on offer in countries that Qantas operates to, including surfing in Waikiki, hiking in Yosemite, strolling through the historic streets of Kyoto and going on safari in South Africa. Experiences in Australia are also featured such as watching the sunset at Uluru.
Twelve destinations are included in the campaign, inspiring Australian travellers to explore the world in different ways.
The tagline, ‘no one travels like Australians – and no one takes us to the world like Qantas,’ accompanies the campaign, with a reinvented version of Geoff Mack’s 1959 ‘I’ve Been Everywhere,’ recorded by Australian musician Lisa Mitchell underscoring the broadcast films.
Creative Agency: Clemenger BBDO Sydney
Chief Creative Officer: Ben Coulson
Managing Director: Emily Perrett
Head of Planning: Rob Dougan
Creative Director: Ben Clare
Art Director: Elaine Li
Head of Production: Denise McKeon
Senior Account Director: Melanie Spence
Account Manager: Katie Scrutton
Director: Chris Searl
DOP: Tim Tregoning
Producer: Maree Mitchell
Editor: Alex Guterres
Grade: Christina Trodd
Senior Online Editor: Jess Morgan
Sound: Robbie Balatincz
Sound: Daniel Denholm
Artist: Lisa Mitchell
Media Agency: OMD
Business Director: Dorothee Gomez
Account Director: Amy Cummings
Trading Director: Anastasia Nicholas
Account Manager: Christian Bendelack