Qantas, oOh!media And Paralympian Committee Partner To Give Paralympians A Boost

Qantas, oOh!media And Paralympian Committee Partner To Give Paralympians A Boost
SHARE
THIS



Australia’s Paralympians will receive a boost for their journey to Rio 2016 under a partnership proudly announced between oOh!media, Qantas and the Australian Paralympic Committee (APC).

Out of home advertising company oOh!, has pledged $1 million worth of world class advertising assets to allow the APC to call for public donations for its Australian Paralympic Team. The ad campaign, created by the APC, will feature throughout 11 airport terminals as well as 17 Qantas Clubs, business and chairman lounges nationally, where oOh! exclusively manages the advertising.

oOh! will also donate up to five per cent from every oOh! Fly advertising package booked into the first half of 2016 in addition to public donations generated from the national media campaign.

Qantas’ business rewards program, Aquire, has generously donated two million points to be credited to clients in the form of three major prizes, as thanks for supporting the Paralympians’ quest to the Rio Games.

Approximately 170 athletes are expected to qualify for the Rio Paralympics held in September 2016, however public support is vital to reach the funding target required to get each athlete to the Games.

oOh! CEO Brendon Cook said: “The stories of Australia’s Paralympic athletes are inspiring and our “Road to Rio” initiative is aimed at helping these determined and courageous athletes achieve their dreams.

“It’s an opportunity for major advertisers and the entire media industry to rally together and support the Australian Paralympic Team, one of the nation’s most important sporting teams, to get to Rio next year.”

Stephanie Tully, Qantas executive manager brand and marketing said Qantas was very proud to support the initiative.

“As Australia’s national carrier and Official Airline of Australia’s Paralympic Team we are really pleased to be involved in this campaign and champion our athletes who truly reflect the spirit of Australia.

“We encourage other organisations to support this initiative so that together we can help these inspiring individuals get to Rio and achieve their dreams.”

Australian Paralympic Committee CEO Lynne Anderson said the APC is a registered charity and relies on the support from the Australian public to deliver the Australian Paralympic team.

“The work we do at the Australian Paralympic Committee helps shape community attitudes towards disability and helps Australians with a disability to participate in sport to the level of their choice. Our work with partners such as oOh! and Qantas is central to delivering our Team to the Games and with their belief in Australia’s Paralympic athletes, together we can continue changing lives through the power of sport,” she said.

Paralympic gold medallist Tristan Knowles said: “Support from oOh! and Qantas along with the donations from the general public make a huge difference. Without them, we wouldn’t have the opportunity to compete at the highest level possible.”

The Road to Rio initiative will run from November through to the end of February, with all airport media bookings over $50,000 in the first half of 2016 qualifying for the Paralympic donation.

Please login with linkedin to comment

michael j. fox MYOB Weiden + Kennedy

Latest News

The Big Issue Celebrates 25th Anniversary With New Campaign, ’25 Years Big’, Via Town Square And Carat
  • Advertising
  • Campaigns
  • Media

The Big Issue Celebrates 25th Anniversary With New Campaign, ’25 Years Big’, Via Town Square And Carat

Australia’s largest social enterprise is turning 25. On the anniversary of Australia’s first Big Issue magazine being sold on the steps of Melbourne’s Flinders Street Station in June 1996, Town Square has created a campaign to mark the occasion. 25 Years Big is a celebratory statement of pride, rendered in the iconic Big Issue logo […]

Australian Radio Industry Joins Global Working Group On Android Automotive
  • Media

Australian Radio Industry Joins Global Working Group On Android Automotive

The Australian commercial radio industry has joined a global working group of broadcasters, carmakers and tech experts collaborating on the innovation of radio in Android Automotive. Android Automotive is Google’s infotainment operating system which is being built into new connected cars. Industry body Commercial Radio Australia is part of the working group, led by the […]

SBS Appoints Head And Commissioning Editor Of Scripted, Boosting Drama Team
  • Media

SBS Appoints Head And Commissioning Editor Of Scripted, Boosting Drama Team

SBS has announced the appointment of Julie Eckersley as its new Head of Scripted, to oversee an expanding slate of locally commissioned fiction content, and related industry initiatives championing inclusion in the Australian screen sector. Eckersley (pictured above) is an award-winning creative producer with a career spanning more than 20 years. She brings extensive industry […]

Amy Shark, Delta Goodrem And Guy Sebastian To Guest Host iHeart Radio’s TikTok Trending
  • Media

Amy Shark, Delta Goodrem And Guy Sebastian To Guest Host iHeart Radio’s TikTok Trending

Amy Shark, Delta Goodrem and Guy Sebastian, along with some of Australia’s hottest TikTok creators and artists, are giving music lovers rare insights into their favourite trends and tunes as guest hosts of TikTok Trending on iHeartRadio. TikTok Trending on iHeartRadio has been broadcasting 24/7 as part of a partnership between ARN’s iHeartRadio Australia and TikTok which was announced in April. With […]

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health
  • Media

Triple M’s No Talk Day Returns To Inspire Conversation Around Men’s Mental Health

For the third consecutive year, Triple M’s No Talk Day will return on Thursday July 1 to raise awareness around men’s mental health and encourage courageous conversations on Triple M’s 45 stations across the country with support from partner Beyond Blue.  From 6:00am – 6:00pm on July 1, Triple M is encouraging listeners to clear […]

Wednesday TV Wrap: With No Hard Quiz, Travel Guides Easily Wins Non-News Programming
  • Media

Wednesday TV Wrap: With No Hard Quiz, Travel Guides Easily Wins Non-News Programming

Nine’s Travel Guides continued to consolidate its position as a Wednesday night leader in yesterday evening’s programming, with 719,000 viewers. In recent weeks, it has been competing with the ABC’s Hard Quiz – sometimes besting it, sometimes being bested – but with no Hard Quiz last night, it sailed to an entertainment win. Last night’s ep saw the travellers […]

by B&T Magazine

B&T Magazine
Thrive PR Wins SodaStream Account
  • Marketing

Thrive PR Wins SodaStream Account

Thrive PR + Communications will be adding SodaStream to its list of global consumer-lifestyle brands, after being appointed as its Public Relations company of record in Australia. The win follows a competitive pitch that will see Thrive manage the sparkling water brand’s earned media relations, press office, and gifting program. Thrive will also be responsible […]

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit
  • Advertising

72andSunny Sydney Promotes Ross Berthinussen To President Following Chris Kay’s Shock Exit

72andSunny Sydney has appointed Ross Berthinussen (main photo) to the role of president leading the Sydney office. Berthinussen’s promotion follows yesterday’s surprise news that the agency’s CEO, Chris Kay, had snared the rather prestigious role of CEO of Saatchi & Saatchi’s UK office. Read B&T’s reporting here. Berthinussen has been executive strategy director of the […]

Seattle, USA - Oct 15, 2019: The entrance sign to the new Google building in the south lake union area at sunset.
  • Marketing
  • Technology

Rebounding Ad Industry Sees Google Jump Up Most Valuable Brand Ranks

Amazon has secured the title of most valuable global brand for the third year running, but rival tech giants such as Apple and Google are breathing down the neck of the Jeff Bezos founded site. Data and insights company Kantar has released its BrandZ report for 2021, detailing the most valuable brands globally based on […]

by B&T Magazine

B&T Magazine
Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big
  • Advertising

Taiwan Receives First Ever Grand Prix In Cannes Lions Live Day Three, While Lil Nas X, Fortnite And Tinder Win Big

Cannes Lions Live Day Three saw the announcement of winners in the Craft Track and Entertainment Track, in partnership with Unity, as well as an exciting first, with Taiwan awarded its first Grand Prix. On the Australian front, awards were slightly slower, with Aussie agencies recognised only in the Digital Craft Lions. These Lions award […]

by B&T Magazine

B&T Magazine
Businessman using tablet payments online shopping with speed icons customer and data network connection on virtual screen.
  • Marketing

62% Of Shoppers Doing Most Of Their Purchases Online: BigCommerce And PayPal Report

Consumer shifts in how and where people buy products evolved significantly during the COVID-19 pandemic, creating new opportunities for retailers to use new channels, fulfilment strategies and payment options, according to the results of a new survey out today from BigCommerce and PayPal. While a majority of the 3,000 consumers surveyed from the United States, United Kingdom […]

Image lead story From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising
  • Partner Content

From ‘Over-Contextualising’ To Updating Creative: Everything You Need To Know About Contextual Advertising

With Google pressing ahead with its plan to deprecate third-party cookies in the near future, it seems many marketers are now looking at contextual advertising as a way to meet consumer expectations in an increasingly privacy-focused world. Despite the newfound popularity of contextual advertising, it is not a new principle. In fact, advertisers have been […]

Partner Content

by B&T Magazine

B&T Magazine
New Talent Agency, Liquorice Plants Roots In NZ
  • Marketing
  • Media

New Talent Agency, Liquorice Plants Roots In NZ

The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson
  • Advertising
  • Campaigns

Anglicare WA Makes Winter Chill Contagious In Campaign Via Wunderman Thompson

9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App
  • Advertising

Blackmagic Design Helps Create Latest Ad For Chris Hemsworth’s Centr Fitness App

Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan
  • Marketing

Webprofits To Aggressively Drive Airtasker’s UK Growth Plan

Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]

Cresta’s Awards See Upturn As Ad Spend Starts To Return
  • Advertising

Cresta’s Awards See Upturn As Ad Spend Starts To Return

Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]