Going on holiday? You can now transform your out of office auto reply email into a real-time travel journal, featuring photographs from your trip thanks to a new service from Qantas called ‘Out of Office Travelogue’.
Recognising that millions of bland Out Of Office emails are sent out everyday to unsuspecting colleagues and friends, Qantas’ new Out Of Office Travelogue endeavours to take the once mundane experience to a whole new level with an interesting and fun way to connect via an Instagram feed.
“The traditional out of office message can be both generic and impersonal in nature and from our research, sixty per cent of employees say they appreciate receiving something more creative,” said Olivia Wirth, Qantas group executive brand, marketing and corporate affairs.
“We know that tips from friends and colleagues are the highest driver for people when choosing their next holiday destination, so we saw an opportunity to encourage travel through the millions of out of office emails being sent every day,” she added.
The Qantas Out of Office Travelogue connects your email to your Instagram and updates your auto reply email with photos you select and tag with the hashtag #qantasoutofoffice. When someone emails you while you’re travelling, they’ll receive an email showcasing the latest photos from your travels.
Instagram brand development lead, Australia and New Zealand Sophie Blachford said Qantas is innovating in the aspirational travel space and Instagram was proud to endorse the new service.
“Qantas Out of Office Travelogue is a unique and clever platform for an airline because most people who are travelling will activate their out of office as their final gleeful gesture before jetting off,” she said.
“We’re thrilled about partnering with Qantas to create and develop a new product and service. They’ve always been an innovative company, and this is just one more example of them improving an experience for their customers.” said Justin Drape, co-founder and chief creative officer at The Monkeys, the creative agency that created the Out of Office Travelogue.
To set it up, simply go to qantasoutofoffice.com, connect your Instagram and email, enter a message and you’re good to go. The application pulls only the pictures tagged with #qantasoutofoffice, so you can curate which photos make up your auto reply message. The Out of Office Travelogue also works with private Instagram accounts.
The Qantas Out of Office Travelogue works on all Hotmail and Gmail accounts, including other domains that use the Gmail inbox.
Group executive of brand, marketing and corporate affairs: Olivia Wirth
Digital communications manager: Clarabella Burley
Digital adviser: John Harding-Easson
Agency: The Monkeys
Co-founder and chief creative officer: Justin Drape
Senior creative: Scott Dettrick
Interactive creative director: Morten Halvorsen
Copywriter: Chelsea Parks & Hugh Gurney
Interactive planning director: Grant Flannery
Planning director: Michael Hogg
Digital design lead: Eva Godeny
Digital designer: Lauren Elliott
Interactive executive producer: Sabrina Riedel
Senior digital producer: Alastair Reilly
Senior producer: Penny Brown
Technical director: Toby Vervaart
Technical lead: Peter Vahaviolos
Front-end developer: Lachlan Tweedie
Content director: Samantha Heckendorf
Content manager: Tim Leathart
Twitter has just experienced its fastest growth in revenue since 2014, with the social media platform benefiting from increased interest from advertisers. Revenue was up 74 per cent YoY, according to the company’s Q2 results, reaching $US1.19 billion ($1.6 billion) from $US683.4 million ($925 million) 12 months ago. The strong results came in the same […]
Wild Turkey has announced the launch of its new global creative campaign and platform, ‘Trust Your Spirit’, featuring the brand’s creative director and spokesperson, Matthew McConaughey. The global campaign and platform ‘Trust Your Spirit’ is to encourage people to be bold, unapologetically themselves, and stay true to who they are. The global tagline and ethos […]
Telecommunications company Optus has announced it will launch the world’s first TikTok sign-language activated filter. Featuring Optus ambassador Ian Thorpe, Optus will unveil a branded effect that shows TikTok users how to say key phrases in Auslan sign language, including ‘How are you?’ and ‘It starts with Yes’, through the hashtag challenge #SignYes. Optus will […]
Podsights has revealed new insights into the effectiveness of advertising in podcasts, tracking global and Australian podcast advertising trends. This is the first Australian report to be published since ARN partnered with Podsights to set the standard for best-in-class podcast advertising measurement. The report includes additional analysis and follows a series of Measurement Masterclasses held for […]
NGEN’s 2021 charity cup has raised over $175,000 for UnLtd charity partner Gotcha4Life. Gotcha4Life is a not-for-profit foundation raising awareness and funding to provide educational workshops and innovative programs that build mental fitness in individuals and communities. While Sydney and Brisbane completed the Charity Cup in June, before Covid restrictions hit, the final leg in […]
Australian tech incubator Cicada Innovations and Biennale of Sydney are launching the ‘New & Sustainable Materials Challenge,’ in an effort to create a more sustainable future. The works of chosen material-makers will be showcased to millions of Biennale audiences, exhibition partners, and exhibition makers globally. The Challenge is open to any Australian and UK startups, […]