Qantas Announces Partnership With Magazine App PressReader
Qantas customers can now enjoy access to nearly 4,000 mag and newspaper titles of newspaper and magazine platform, PressReader.
PressReader, accessible via the Qantas App, will enable Qantas customers to download magazines and newspapers in more than 60 languages, from a huge range of local, regional and international titles across 100 countries, prior to their flight.
Qantas group executive, brand, marketing and corporate affairs Olivia Wirth said the partnership with PressReader was part of Qantas’ ongoing investment in improving the customer experience.
“Many people use flights as a way to catch up with their reading, so this new service opens up a huge library of titles for people to choose from before they take off,” Wirth said.
“We built PressReader into the existing Qantas app to make it easier for customers to manage all parts of the journey through the one application.”
Igor Smirnoff, chief commercial officer at PressReader, said the company was thrilled to welcome Qantas into the PressReader family of partners.
“We’re experiencing tremendous growth, in recent months, we’ve added over 1,000 publications to our ever-expanding offering. PressReader is fast becoming a must have travel companion, so we hope Qantas customers enjoy using it.”
The introduction of digital magazines and newspapers to Qantas’ suite of entertainment offerings also forms part of the airline’s ongoing commitment to improving its environmental credentials.
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