Q&A With Ovolo Hotels Marketing Manager Merren Lynch

Q&A With Ovolo Hotels Marketing Manager Merren Lynch

Award-winning Ovolo Hotels has made quite a name for itself in the world of Australian hospitality, positioned in iconic locations across the country and boasting world-class interiors.

To find out more about Ovolo and the hardworking team behind it, B&T sat down with Ovolo Hotels marketing manager Merren Lynch.

 

What part of your professional life is keeping you up at the moment?

To be honest I put pressure on myself to constantly be on top of my game so for me it’s about making sure I not only get the must do’s done but that I am constantly thinking ahead – this definitely does make me think of very random things at all hours.

What’s the top of your to do list at the moment?

Next week I’m launching a series of global monthly tactical offers exclusive for our database so this is very much top of my to do list at the moment – coordinating pricing, partner offers, creative and activity directly with stakeholders across the business + with our agencies.

How has your role changed in the past few years?

The Marketing function has become absolutely crucial to the company with the expansion of the brand. The brand was in its infancy when I started so my role has changed from actually developing a direction and guidelines for our brand through to managing more established brand activity + communications.

We’re taking a new approach with our comm’s activity and really focusing on an ‘always on’ strategy. To cement this we’ve made some key agency appointments across PR & Brand including a new focus on our F&B offerings with our all new restaurants & bars that have recently launched across the group.

What is the biggest opportunity for Ovolo Group?

For Ovolo group literally the world is our oyster – with a great product offering we are ready to take the world by storm.

Our CEO Girish Jhunjhnuwala has some big plans including a desire to expand to London, LA and New York as well as wanting to buy a portfolio of hotels.

We recently launched our new micro hotel concept Mojo Nomad in Hong Kong with our first property Mojo Aberdeen opening its doors in December 2017 and our second property Mojo Central opened just last week. We would love to bring this new brand into the Australian market in the near future.

Definitely expect to see a bigger Ovolo footprint in the coming months + years!

And what do you see as the biggest threat?

The threat probably comes less from competition but more from a change in consumer travel patterns or consumer needs/desires. We really need to ensure we are at the forefront of technology innovations so that we are always one step ahead.

How to juggle work and home?

It is absolutely difficult to juggle work and home priorities especially when working across different time zones. Our HK office often needs feedback and info into the evening so I have learnt to be efficient with communication outside the office and it’s surprising what you can get done on whatsapp!

What’s the one thing nobody at work would know about you?

Hmm I’m pretty much an open book so probably not much ?.

What do you do to blow off steam?

Have a glass of wine or a cocktail with colleagues or friends




Please login with linkedin to comment

Merren Lynch Ovolo Hotels

Latest News

It’s Friday Quiz Time Again!
  • Media

It’s Friday Quiz Time Again!

Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.

by B&T Magazine

B&T Magazine
Big data technology and data science illustration. Data flow concept. Querying, analysing, visualizing complex information. Neural network for artificial intelligence. Data mining. Business analytics.
  • Marketing

SenateSHJ Launches New Trans-Tasman Practices

SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
  • Media

New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile

Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
  • Advertising

B&T’s Search For Australia’s Greatest Ad Heads To Channel 7

B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]

by B&T Magazine

B&T Magazine
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
  • Opinion

Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma

The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]

Opinion

by B&T Magazine

B&T Magazine
African woman using a cellphone in an office alone
  • Marketing

Ortto & Tall Bob Partner To Deliver Better SMS & MMS For Australian & NZ Businesses

Two Australian-born technology providers have joined forces to bring more power and choice to marketers in Australia and New Zealand with mobile messaging that is more local, cost-effective, and integrated. It’s a partnership that sees two Australian software companies come together to deliver a world-class mobile-first solution for marketers building data-driven, personalised, omnichannel campaigns. While […]

Slew Of New Hires At Snap Inc.
  • Media

Slew Of New Hires At Snap Inc.

Snap Inc. has announced a number of new recruits. B&T unaware if it positively impacted SEEK's share price.

Reddit Gets Playful Brand Refresh
  • Technology

Reddit Gets Playful Brand Refresh

This will be of interest to any Reddit fans, graphic designers or lovers of an orange so bright it burns the retinas.

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market
  • Advertising

Zitcha & Broadsign Partner To Drive Global In-Store Retail Media Market

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home (OOH) advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. With the […]

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label
  • Marketing

Double Rainbouu & 7-Eleven Launch Exclusive Summer Fashion Label

Today, 7-Eleven has announced a one-of-a-kind collaboration with the popular Sydney-based anti-resort wear label Double Rainbouu. Dropping tomorrow, December 1, just in time for summer, this limited-edition capsule will infuse the fashion brand’s rebellious spirit with a distinctly iconic 7-Eleven flavour. The unisex collection features five must-have styles comprising two signature Hawaiian shirts, a peaked cap, a bucket hat […]