PwC’s Nicky Bryson Joins TBWA\Sydney As Head Of Strategy

PwC’s Nicky Bryson Joins TBWA\Sydney As Head Of Strategy

Creative agency TBWA\Sydney has announced the appointment of Nicky Bryson as its head of strategy.

With a wealth of strategic industry experience, Bryson started as a qualitative and quantitative researcher at the House of Brand, before moving to creative agencies such as Leo Burnett and M&C Saatchi.

Most recently, Bryson has led brand strategy within PwC’s CMO Advisory.

Said Matt Springate, chief strategy officer atTBWA\Sydney, said: “I’m really excited that Nicky has joined us. I was looking for a strategic partner to help add new smarts to our offering.

“This new role is deserving of her talent and I’m looking forward to seeing Nicky flourish as a senior leader within the agency.

“Nicky’s generous and nurturing nature is the perfect fit to help mentor and lead our strategy department, and she will bring a wealth of knowledge and insight.

“Returning to the creative side from her consultancy role at PwC is a positive statement about where she sees the future of brands. I’m delighted to have her on board as my strategic partner.”

Commenting on her new role, Bryson said: “The minute I met Matt, I knew I had a chance to make strategic impact with one of the world’s best thinkers.

“That, combined with the chemistry and contagious energy I felt with the people and the agency, is what drew me to TBWA. I can’t wait.”




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Nicky Bryson pwc TBWA\Sydney

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