Digital agency Soul Digital, in conjunction with Eureka Skydeck, recently launched an integrated e-commerce solution, timed with a discounted tickets promotion.
The campaign ran from 10am-10pm on May 15th and saw increase of 37,387 (+1142 per cent) of the daily average visitors. Since the new site has been launched, the site has seen a steady increase of average daily views by approximately +24.5 per cent.
Marco Rosano, managing director of Soul Digital said “This recent campaign couldn’t have come at a better time. It’s always exciting launching a new site with such a huge volume of users the day after launch. The multi-language, mobile e-commerce site was designed so that the large volume of active tourists are even able to buy tickets from your average train station wifi-hotspot.”
The Eureka Skydeck website features a customisable ticket interface, complex ticketing integration and was designed with user accessibility at the forefront. The site was launched on a scalable AWS server in preparation for the expected influx of promotional users.
Eureka Skydeck’s projects & marketing manager; Emma Cullen said “Eureka Skydeck’s redeveloped site features a responsive design and increased level of functionality that caters for global users. The Skydeck’s eighth birthday tactical promotion provided a great opportunity for us to launch; and drive significant traffic to the newly developed website. We were very happy with the huge influx of website traffic over the campaign period and without the recommended scalable server, the site would have crashed in seconds.”
Please login with linkedin to comment
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]
In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]
Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]
Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]
Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]
TRENDii has announced TRENDii Ads, a new contextual advertising solution that leverages content and context to promote eCommerce products at scale around the world. TRENDii Ads is user privacy friendly and offers a new way for businesses and brands to target consumers at the moment that they are most inspired to shop. “We believe good […]
ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]