Push A Button And Get Domino’s Pizza

  • Domino's launches The Limited Edition Easy Order button allowing pizza lovers to order their favourite pizza straight to their door at the touch of a button.
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Social media competition winners in the UK will get a prize with phenomenal cosmic power: a physical button which you press to order pizza.

The button, which looks like a miniature pizza box, pairs with the Domino’s app over Bluetooth and is powered by Flic. There will also be a virtual button on the website and app, which is available from Monday.

Customers need to register their name, payment details, address, and their favourite pizza-with the touch of a button the pizza will be on its way.

Domino’s Pizza Group sales and marketing director Simon Wallis said: “The Domino’s app has been downloaded over 10 million times and 75 per cent of our orders are now online. We also know that our customers love innovation, which further improves the ease of ordering such as our Pizza Tracker. With this in mind we challenged our tech wizards to go a step further and create the one-stop Easy Order. We’ve had a lot of fun creating the Easy Order and hope our customers will love it too.”

The button isn’t available outside of the UK (yet), but Domino pizza lovers in the US can tweet an order using the pizza emoji:

As reported in B&T, brand strategy and design firm Landor released a study which found Dominos pizza is more agile in its marketing strategy than technology brand Apple.

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