Pure Public Relations has announced the launch of its new division, Pure Impact, spearheaded by senior communications specialist Molly Hyndman.
Pure Impact is a specialist division of Pure Public Relations dedicated to creating communications strategies that drive measurable change. The division collaborates with not-for-profits, charities, and companies to amplify purpose-driven messaging through behavioural change science, market research, and integrated campaigns.
Hyndman has over 15 years of experience in communications for not-for-profits.
“We’ve seen first-hand the powerful impact that strategic communications can have on causes that matter,” said Phoebe Netto, founder of Pure Public Relations.
“With Pure Impact, we’re combining our proven PR strategies with a dedicated focus on behaviour change, creating campaigns that go beyond awareness to inspire action. We believe there’s never been a more important time to give organisations the tools to drive meaningful, lasting change,” added Netto.
“Cause-related communications have the power to change behaviours and create lasting social impact. At Pure Impact, we’re committed to working with organisations that share our passion for driving change. We’re building campaigns that combine business objectives with social outcomes,” said Hyndman.
“Their ability to align our communications with both our mission and business objectives resulted in a significant increase in foster carer sign-ups. They have a deep understanding of behaviour change, and that’s evident in the results we’ve seen,” said Heidi Reid, executive director of strategic engagement at Berry Street.
