Spring Carnival Punters Warned Not To Listen To “BS” In (Admittedly) Hilarious New Sportsbet Spot

Spring Carnival Punters Warned Not To Listen To “BS” In (Admittedly) Hilarious New Sportsbet Spot
B&T Magazine
By B&T Magazine
SHARE
THIS



It happens every year. Spring Carnival comes around and all of a sudden everyone’s an ‘expert’.

Well this year Sportsbet is urging racegoers not to get carried away with their BS when talking racing tips, form or even fashion. 

The online bookmaker has installed the BS Brigade, a crack team of BS experts, into their latest campaign to monitor and promote responsible levels of BS on and off track by using the Sportsbet app.

Written and produced by Sportsbet’s internal creative team, the integrated campaign features a range of TVCs, online videos, radio and print advertising, and social content. 

Armed with state-of-the-art random BS testing technology, the Brigade analyses everything from horse tips (both good and bad) to clamping down on celebrities overdoing their BS in marquees. 

Says Tim Hernadi, general manager of marketing, Sportsbet: “Let’s be honest, BS levels go through the roof at Spring Carnival. We’re happy to call that out and encourage punters to BS Responsibly by using the Sportsbet app.”

Credits:

Executive Producer/Director: Barney Howells – Sportsbet

Creative Director: Raman Goraya – Sportsbet

Copywriters: Chris Chard, Hammy Goodman, Rich Hummerston – Sportsbet

Producer: Kate Merrin

Post Production: The Butchery/The Refinery

Executive Producer: Freya Maddock

Offline Editor: Dan Lee

Online Editor: Chris Betteridge

Sound Production:  Stevo Williams – Final Sound

Sound Producer: Pip Wright – Final Sound

DoP: Matt Toll

Client: Sportsbet

General Manager of Marketing: Tim Hernadi

Head of Brand and Advertising: Kathy Schokman

Acting Brand Manager: Jason Thatcher

Campaign Manager: Felicity Smith

Campaign Executive: Laura Murphy

Please login with linkedin to comment

Ad campaigns Sportsbet Spring Carnival

Latest News

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”
  • Advertising
  • Campaigns

Vision6 Launches First-Ever National Brand Campaign “Simply Reliable”

Australian owned and operated email and SMS marketing software company, Vision6, announced the launch of its first-ever national brand campaign and new brand platform “Simply Reliable”. Founded in 2001, Vision6 was one of the first email marketing software providers in Australia and has since been relied upon by thousands of Aussie businesses and organisations for […]

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender
  • Media

JCDecaux New Zealand Grows Its Team To Lead Street Furniture Tender

Out-of-Home media company JCDecaux New Zealand has appointed business growth specialist Adam McGregor in preparation for its bid to win upcoming local government street furniture tenders across the country. With contracts for the provision of street furniture including bus shelters across New Zealand up for renewal from late 2022, they collectively represent the biggest advertising […]

ABC iview Goes Virtual With Fetch TV
  • Media

ABC iview Goes Virtual With Fetch TV

Fetch TV has announced that ABC iview will soon be available as a dedicated Virtual Playlist Channel on the Fetch platform. Virtual Playlist Channels (VPCs) were developed by Fetch to promote content discovery, and to provide a clear bridge between the traditional world of linear TV and the growing availability of on demand content via […]

Jackie Gillies Joins The Acast Creator Network
  • Media

Jackie Gillies Joins The Acast Creator Network

Jackie Gillies, businesswoman, psychic medium and cast member of The Real Housewives of Melbourne is bringing her sassy, inspirational and adventurous spirit to her new podcast Shine It Up, With Jackie Gillies, which launches today via Acast. Hosted and distributed by the creator-first podcast company Acast, the show will offer listeners inspiration and motivation to […]

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp
  • Media
  • Technology

Hungry Vax, Jabstar, JAB Hi-Fi: Aussie Designers Give Iconic Logos A Pro-Vax Revamp

Crowdsourcing platforms DesignCrowd and BrandCrowd are promoting vaccination efforts in a unique way, launching a logo redesign contest among their networks of designers. The initiative saw iconic Australian brands such as Hungry Jack’s, Jetstar, JB Hi-Fi, and Bunnings undergo a redesign.  “We thought it would be fun to see some other iconic Australian brands back […]

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief
  • Media

Harper’s Bazaar Australia Appoints Jillian Davison As Editor In Chief

Jillian Davison has been named editor-in-chief of the recently relaunched Harper’s BAZAAR Australia. She will oversee all content, development and creative direction across the iconic magazine’s digital and brand platforms. Davison (pictured) succeeds Eugenie Kelly, who recently stepped down to pursue other opportunities. The announcement was made by Maureen Jordan, publisher of Harper’s BAZAAR Australia […]

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own
  • Advertising
  • Campaigns

72andSunny Unveils First Campaign For Plant-Based Drink Brand Australia’s Own

Freedom Foods and 72andSunny Sydney have launched the first advertising campaign for Australia’s Own range of plant-based beverages. The campaign introduces a new visual world and identity for the brand and captures the healthy, positive feeling you get when spending time in nature and when consuming Australia’s Own certified-organic, plant-based beverages. As well as featuring […]