It happens every year. Spring Carnival comes around and all of a sudden everyone’s an ‘expert’.

Well this year Sportsbet is urging racegoers not to get carried away with their BS when talking racing tips, form or even fashion. 

The online bookmaker has installed the BS Brigade, a crack team of BS experts, into their latest campaign to monitor and promote responsible levels of BS on and off track by using the Sportsbet app.

Written and produced by Sportsbet’s internal creative team, the integrated campaign features a range of TVCs, online videos, radio and print advertising, and social content. 

Armed with state-of-the-art random BS testing technology, the Brigade analyses everything from horse tips (both good and bad) to clamping down on celebrities overdoing their BS in marquees. 

Says Tim Hernadi, general manager of marketing, Sportsbet: “Let’s be honest, BS levels go through the roof at Spring Carnival. We’re happy to call that out and encourage punters to BS Responsibly by using the Sportsbet app.”

Credits:

Executive Producer/Director: Barney Howells – Sportsbet

Creative Director: Raman Goraya – Sportsbet

Copywriters: Chris Chard, Hammy Goodman, Rich Hummerston – Sportsbet

Producer: Kate Merrin

Post Production: The Butchery/The Refinery

Executive Producer: Freya Maddock

Offline Editor: Dan Lee

Online Editor: Chris Betteridge

Sound Production:  Stevo Williams – Final Sound

Sound Producer: Pip Wright – Final Sound

DoP: Matt Toll

Client: Sportsbet

General Manager of Marketing: Tim Hernadi

Head of Brand and Advertising: Kathy Schokman

Acting Brand Manager: Jason Thatcher

Campaign Manager: Felicity Smith

Campaign Executive: Laura Murphy