B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • WPP
  • AI
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • State of Origin
  • Spotlight on Sponsors
  • imaa
  • Channel 10
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: PUMA And MediaMonks Take Shanghai’s Runners On Mesmerizing Adventure
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > PUMA And MediaMonks Take Shanghai’s Runners On Mesmerizing Adventure
CampaignsMedia

PUMA And MediaMonks Take Shanghai’s Runners On Mesmerizing Adventure

Staff Writers
Published on: 2nd July 2019 at 11:10 AM
Staff Writers
Share
2 Min Read
SHARE

Celebrating PUMA’s latest running campaign for the new Hybrid Astro, the footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience.

In the middle of one of Shanghai’s busiest squares, a pop-up pavilion invites the crowds in for a chance to test the new shoes,  whilst running through a PUMA-inspired mythical world in the form of a customized PUMA avatar.

MediaMonks created the complete interactive experience.

Far from a traditional training routine, visitors get immersed in a digital world with enchanting lore, bringing PUMA’s spirit animal to life.

The immersive game allows runners to become as lean and fast as a puma.

Moving away from leaderboards and power-ups, the experience takes you through three imaginary virtual worlds — a city, a floating island and a dense forest —  and encourages you to try the new running shoes and explore this mesmerizing adventure at your own pace.

321242-IMG_6815.00_02_06_13.Still007-bc1dfd-original-1561984548

MediaMonks Shanghai EP/head of productions, Sanne Drogtop said: “PUMA’s brief focused on the beauty and fun of ‘running your own way’, stripping away the competitive tone of most running campaigns.

“That freedom led to a truly engaging fantasy world for runners to just enjoy, channeling their run by becoming an ‘actual’ puma.

“It’s been great to work with the PUMA team on bringing this innovative trialing experience to fruition! A great example of how technology enhances creativity.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: MediaMonks, PUMA
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

YouTube Launches OpenCall Creator Casting Call Service As Creators Are “Swarming” Cannes
17/06/2025
B&T’s Cannes Diary: Saturday & Sunday
17/06/2025
Les Timar Exits Clemenger Group After 27 Years
17/06/2025
TV Ratings (16/06/2025): Food-Themed Superhero’s Take Top Spot In Entertainment Programs
17/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?