PUMA And MediaMonks Take Shanghai’s Runners On Mesmerizing Adventure

PUMA And MediaMonks Take Shanghai’s Runners On Mesmerizing Adventure

Celebrating PUMA’s latest running campaign for the new Hybrid Astro, the footwear giant teamed up with creative production partner MediaMonks to develop an interactive running experience.

In the middle of one of Shanghai’s busiest squares, a pop-up pavilion invites the crowds in for a chance to test the new shoes,  whilst running through a PUMA-inspired mythical world in the form of a customized PUMA avatar.

MediaMonks created the complete interactive experience.

Far from a traditional training routine, visitors get immersed in a digital world with enchanting lore, bringing PUMA’s spirit animal to life.

The immersive game allows runners to become as lean and fast as a puma.

Moving away from leaderboards and power-ups, the experience takes you through three imaginary virtual worlds — a city, a floating island and a dense forest —  and encourages you to try the new running shoes and explore this mesmerizing adventure at your own pace.

321242-IMG_6815.00_02_06_13.Still007-bc1dfd-original-1561984548

MediaMonks Shanghai EP/head of productions, Sanne Drogtop said: “PUMA’s brief focused on the beauty and fun of ‘running your own way’, stripping away the competitive tone of most running campaigns.

“That freedom led to a truly engaging fantasy world for runners to just enjoy, channeling their run by becoming an ‘actual’ puma.

“It’s been great to work with the PUMA team on bringing this innovative trialing experience to fruition! A great example of how technology enhances creativity.”




Please login with linkedin to comment

MediaMonks PUMA

Latest News

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
  • Campaigns

Thinkerbell Takes Us Back To Summer In Latest Work For XXXX

Lion and Thinkerbell have launched new work for XXXX Summer Bright, reminding everyone that it’s a beer to drink all year round. The idea is now live across social, digital and OOH. It centres on the insight that around here, unlike most places in the world, we only have one season really, summer. So it’s […]

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
  • Advertising

Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard

The programme has been revealed for this year’s Cannes Lions Festival of Creativity featuring more than 150 hours of content and some 500 speakers. About this year’s line-up, Natasha Woodwal, director of content, LIONS, said: “Our open call for content gives us unparalleled insight into what matters most to the industry right now, and we’ve […]

Scroll Media Recruits Costa Panagos From Twitch
  • Advertising

Scroll Media Recruits Costa Panagos From Twitch

Digital publisher network Scroll Media has employed ex-Amazon Twitch gaming executive Costa Panagos (lead image) to strengthen its Scroll Gaming capability. Panagos is highly experienced in game advertising and media sales professional with two years in account management at Twitch and three years in media sales at News Corp, so will bring his extensive media agency […]

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
  • Technology

Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs

School-leaver service Year13 has launched a new Artificial Intelligence course to upskill young people in AI, made in collaboration with Microsoft and KPMG, at an event to rally industry support behind youth AI fluency. The free online course AI Amplified which is part of Year13’s Academy aims to provide all young people with the opportunity […]

General Motors Snares Heath Walker From Scania
  • Advertising

General Motors Snares Heath Walker From Scania

General Motors has announced the appointment of Heath Walker (lead image) as the new marketing director for GM Australia and New Zealand, effective April 23, 2024. Walker brings a wealth of marketing and communications experience gained from working across various industries, including IT, sporting, and auto – notably Tesla, Nissan and most recently, Scania in […]