Pulse Collective has announced the promotion of veteran strategist Kirsty Angus (far right) to General Manager coinciding with the appointment of Ben Pearce as Head of Creative and Innovation.
Lauren Fried (left), Ben Pearce (middle) and Kirsty Angus (right).
Angus joined the full-service marketing and communications agency for entrepreneurs and privately owned businesses earlier this year and has already made a number of sweeping changes.
“When I first interviewed Kirsty and she reversed it and started interviewing me, I knew I was in for a ride. Kirsty is no-nonsense, passionate and loves creating brilliant ideas. Very quickly she has become a critical part of the Pulse team,” says Pulse Collective Founder and Managing Director, Lauren Fried.
Angus now leads the operations of the agency while still driving the strategic output for Pulse Collective’s clients.
“Pulse Collective is a forward-thinking, agile agency, run by a tight team of people who are bloody nice and bloody smart,” said Angus. “I’m excited about working closely with Lauren to achieve her vision for the business and our entrepreneurial clients.”
She has more than 12 years’ experience both here and abroad, working at agencies as diverse as Core, JWT, Leo Burnett, TBWA, AMV BBDO, Liquid Ideas PR and the UK’s ‘Digital Agency of the Decade’, Dare Digital.
Meanwhile, Pearce has won over 50 creative and effectiveness awards across categories as diverse as telecommunications, automotive, FMCG, QSR, and financial services. He has been the recipient of 4 Grand Prix, a rare bullet from Gunn and inducted into the International Academy of Digital Arts and Sciences.
“Ben has a strong purpose for everything he does, he’s a combination of creator, thinker and a calm force. I noticed pretty quickly that he spoke the language of our entrepreneurial clients, and recognises advertising is not always the solution to business growth,” says Lauren. “There’s no better reward in our industry than to deliver the kind of ideas that drive real business growth – however those ideas manifest.” said Pearce.
“I’m really looking forward to getting in with our clients at the ground level and working closely with Lauren, Kirsty and the incredibly talented team to help shape these kinds of ideas, which often sit outside of the boundaries of a standard advertising agency.”
This latest appointment is one of several recent senior hires to grow Pulse Collective’s expert offering to clients.
Please login with linkedin to commentpulse collective
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]