Pernod Ricard has announced the return of a true Australian icon, West Coast Cooler with a dream-esque video, Cool Since ‘84. Watch the video HERE.
To mark the monumental comeback, West Coast Cooler aims to evoke nationwide nostalgia for the modern generation by teaming up with a gang of Aussie icons to turbocharge the classic ad spots from the 1980s into 2022.
Working with Thinking Loud as the lead creative agency and Entropico as the production company, the Cool Since ‘84 campaign was filmed as a throwback music video.
Showcasing everything cool (and kitschy) about the 80s with a modern twist, the clip also features a revamped West Coast Cooler anthem by the king of disco-pop himself, Donny Benét.
Featuring in the video is reality star and radio host, Abbie Chatfield, who is travelling coast side alongside stylist to the stars and entertainer, Millie Sykes. Joining the crew and making an epic reunion for the first time since their triple j days are duo Linda Marigliano and Lewis McKirdy. Sashaying their way down memory lane is none other than Art Simone and Jojo Zaho, another reuniting pair since their appearance on RuPaul Drag Race Down Under.
West Coast Cooler’s loyal fan base can expect the taste of the 80s they know and love, only now with a freshly designed bottle reminiscent of its heyday. The video also coincides with the introduction of its seltzer range to appeal to the tastebuds of a new era of Aussie drinkers, including two refreshing flavours in mango and lime.
“We’re thrilled to welcome this new era for West Coast Cooler. The brand’s fresh look speaks to its retro roots while retaining the adored, original taste that West Coast fans know and love. With the seltzer category in Australia showing impressive growth, we are excited to launch our new lime and mango seltzers, aimed at recruiting the next wave of West Coast Cooler consumers in Australia.” says Eric Thomson, global marketing director, Pernod Ricard Winemakers.
“West Coast Cooler is back! Returning to its 80s roots. Beach balls, extreme frisbee and burning down the dance floor never gets old. I wish every campaign could be a music video, packed with talent who know how to dance.” says Cool Since ’84 director Joel Burrows, of Entropico.
West Coast Cooler’s new bottle is available in bottle shops nationwide, while the seltzers range is now at Star Liquor stores in QLD and select stores in NSW. Watch the video and soak up the 80s, while sipping on a West Coast Cooler.
