Top 1 replica watches at replicawatches.to.

https://www.upscalerolex.to/

PubMatic Posts 88% Increase In Revenue

PubMatic Posts 88% Increase In Revenue
SHARE
THIS



PubMatic has posted a profit for Q2, with year-on-year revenue up 88 per cent.

Announcing the results today, the sell-side platform revealed revenue for the quarter was $US49.7 million ($67.7 million), up from $US26.4 million ($36 million) in the same quarter last year.

Revenue was led by mobile and omnichannel video – including OTT/CTV – which grew 108 per cent year-over-year and represented 65 per cent of total revenue in Q2 2021.

As well as posting a strong lift in profits, PubMatic also revealed revealed it processed 20.2 trillion impressions in the second quarter, a 96 per cent increase over a year ago.

“We delivered another great quarter, benefiting from a differentiated business model, multiple organic growth drivers, prior period investments, and accelerated digital ad spend,” said Rajeev Goel, co-founder and CEO at PubMatic [pictured].

“We’re relentlessly focused on the growing value proposition we bring to publishers and buyers, and we believe our continued investments and innovation position us well to take advantage of the rapidly growing market. As we enter the second half of the year, we are well ahead of where we expected to be in terms of organic market share gains. We are growing at twice the rate of the overall digital ad market, giving us the confidence to raise our 2021 and 2022 expectations on both the top and bottom lines.”

With so much focus on Google’s decision to deprecate third-party cookies, PubMatic also revealed there had been significant uptake of one of its cookieless solutions.

Over 250 publishers are using PubMatic’s Identity Hub solution, which is integrated with 13 leading email-based or alternative identifiers to enable buyers to recognize a publisher’s audience in cookieless environments and bid accordingly.

Please login with linkedin to comment

pubmatic

Latest News

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name
  • Campaigns
  • Technology

“Who The F@ck’s Steve Jobs?” Director Ridley Scott Recalls Apple’s Epic “1984” Ad That Made It A Household Name

Famed British director Ridley Scott has opened up on one of the most famous ads in history – Apple’s “1984” ad that aired during the Super Bowl that same year and turned the computer company into a household name (and, just recently, the world’s first $US3 trillion company.) The dystopian spot – named after Orwell’s […]

by B&T Magazine

B&T Magazine
Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato
  • Campaigns

Brown Brothers Teams With Gelato Messina For Prosecco Flavoured Gelato

Brown Brothers and Gelato Messina have partnered to celebrate the ‘it’ drink of summer, creating a limited edition Prosecco Rosé gelato as part of the brand’s ‘Let’s Go’ campaign, developed by Communicado. The end result – which Messina chefs said was inspired by Prosecco cocktails like the Peach Bellini – is a gelato combining blood […]

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement
  • Marketing
  • Media

Man of Many Is The First Aussie Publisher To Partner With Ipsos Audience Measurement

Australian men’s lifestyle publication Man of Many is the first Australian publisher to sign on and partner with Ipsos. The new exclusive and preferred provider to the Interactive Advertising Bureau (IAB) Australian for the independent reporting of digital audience measurement data. The move comes after Man of Many has seen a huge growth in its […]

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year
  • Campaigns

M&C Saatchi and Carat Bring Back The BWS Cooler For Another Year

BWS have teamed up with M&C Saatchi and Carat to bring back the popular BWS Cooler app campaign, following huge success in both 2020 and 2021. This year, $20 million dollars’ worth of prizes are available, including free drinks, electronics, gift vouchers and even hot air balloon rides, plus every swipe is an entry into […]

The Future Of Live Online Sports & Piracy
  • Opinion

The Future Of Live Online Sports & Piracy

This expert piece deals with online sports and piracy. That being the stealing of data, not the walking of planks.

Opinion

by B&T Magazine

B&T Magazine