Publicis Worldwide And Herd MSL Launch Campaign For Tourism And Events Queensland With Uber
A landmark partnership between Tourism and Events Queensland and Uber has been launched today through Publicis Worldwide, in collaboration with Herd MSL.
‘scUber’, the world’s first rideshare submarine will showcase the health and vitality of the Great Barrier Reef like never before.
The campaign is designed to change the public’s perception of the Great Barrier Reef, driving awareness of the wonder of the Reef and increase visitation.
Publicis Worldwide executive creative director Ryan Petie said the idea would powerfully reconnect people to the Great Barrier Reef.
“The world’s greatest wonder deserves a world-class idea, and this partnership between Tourism and Events Queensland and Uber is the perfect vehicle to proudly show off Australia’s best natural asset,” Petie said.
The campaign is being launched globally and includes an integrated marketing campaign and consumer competition, both supported by some of the world’s biggest tourism partners.
Uber users in Australia, NZ, USA, Canada, UK and France will also be able to enter the competition, with a winner from each market selected to travel to Queensland to experience the Great Barrier Reef via scUber.
TEQ Chief Executive Officer Leanne Coddington said: “Recent research showed us that submarine travel was at the top of travellers’ wish-lists as a future experience on the reef. scUber brings that wish to life.”
Uber regional manager AUNZ Susan Anderson commented on the importance of this innovative first for the Reef: “Uber is committed to harnessing the power of technology for good.”
“We are proud to partner with Queensland to help showcase the Reef to the world with the launch of scUber.
“At Uber, we believe good things happen when people move – whether that’s by getting people from A to B in their city, or by making dreams come true experiencing the world’s greatest natural wonder, the Great Barrier Reef.
“We’re looking forward to seeing how visitors to the Great Barrier Reef embrace this new form of movement and become advocates of the Reef for years to come.”
Herd MSL’s Jason Carnew said: “scUber was designed with earned media at the very heart, and demonstrates how truly integrated campaigns can help solve some of the biggest problems facing our clients.”
A ride in the scUber submarine will allow travellers to go beyond the limits of conventional diving and explore the Great Barrier Reef at depths of up to 30 meters, with 180-degree views, and all without getting wet.
scUber will be available starting on Heron Island, off the coast of Gladstone in the Southern Great Barrier Reef region before moving north to Quicksilver Cruises’ Agincourt Reef off the coast of Port Douglas in the Great Barrier Reef region.
Please login with linkedin to comment
Latest News
“Forefront Of Helping Publishers!” CarExpert Boss Slams Criticism Of Facebook & Google In Australia
While some publishers are mounting a campaign against Google and Facebook, insisting they pay for their news content, the co-founders of CarExpert.com.au have come out in support of the social media titans. “Google has always been at the forefront of helping small publishers establish their brand,” said CarExpert.com.au co-founder and managing editor, Paul Maric. “Our […]
Innocean Enlists Enya’s ‘Orinocco Flow’ in Witty Work For Hyundai’s Santa Fe
Hyundai has launched the latest campaign for the new Hyundai Santa Fe, bringing peace to family travel, created by its newly transformed creative agency, Innocean Australia.
Hipages Launches New Digital Tradie Campaign
hipages has launched a new digital-led campaign, which builds on the “Change The Way You Tradie” brand platform, directly targeting Australian tradies to demonstrate the platform’s value in supplying businesses and sole-traders alike with qualified job leads. The new humorous creative features six real tradies who have experienced success with hipages, spanning categories including building, plumbing, […]
“Fundamentally Unbalanced”: Trump Administration Questions Australia’s News Media Bargaining Code
You'd reckon the Trump administration had bigger worries at the moment than Australia's News Media Bargaining Code.
Woolworths Accused Of Marginalising Communities With Metro Cashless Policy
B&T's a huge supporter of going cashless if only to get rid of those accursed window washers at the traffic lights.
Why CX Is The New Battleground For Marketing And Sales
This columnist argues sales & marketing's new battleground is CX, save the horses and the jousting sticks.
Benjamin Davis, Neil Atkin Nab Director Roles At VMLY&R Brisbane
Debunking B&T's view that everyone in Brisbane wears shorts & walk socks comes this contrary photographic evidence.
Western Sydney Ad School Teams Up With Cummins&Partners And oOh!media
Western Sydney Ad School has become one of the top industry educators & exponent of the uni toga party & beer bong.
How Data Can Solve Your Churn Problems
Here's top tips on solving your churn problems. So, arguably of no use to anyone with indigestion or a blocked sewerage.
“It’s Exactly The Same!”: Commentator Hilariously Confuses A Replay With Live Action
Even if you hate cricket you can still have a good laugh at this classic blunder, all while continuing to hate the game.
Over 1,600 Brands Ran Ads Alongside US Election Misinformation
Thought last year's US elections was an unravelling disaster after another? As you'll read here it keeps on unravelling.
Reports: Is Private Equity Eyeing Publicis Groupe?
Warning: this article comes with its fair share of hearsay, speculation, cut & paste and a smattering of balderdash.
Nominees Announced For The Sailor Jerry Rolling Stone Australia Awards
The Rolling Stone Australia Award nominees are in and B&T must confess we hadn't heard of any of them.
Taboola Launches Beta For Short Form Video Offering, accursed
Ad platform Taboola unveils Taboola Stories. Which, if anything, shouldn't create any copyright infringement issues.
Study: Aussie Metro Radio Numbers Up 2% To 11.1 Million In 2020
Radio metro numbers up 2% over the past 12 months. Meanwhile, Alan's need for retribution apparently up 14%.
Aussie Indie Agencies Forecast Staff & Revenue Boost For 2021
Already things are looking decidedly more optimistic for 2021. Unless you're Anthony Albanese or a lobster exporter.
HeartKids Unveils New Identity, Via Brand And Design Agency Hulsbosch
B&T never likes to ignore our designer audience, hence this. Despite ignoring large swathes of our other reader base.
Kid’s Site TotallyAwesome Launches New Service To Better Connect Brands With Kids
Counting the days until the end of the school holidays? Why not quell some of the rage with this kids branding article.
Stan Original Series ‘Rupaul’s Drag Race Down Under’ In Production
Rupaul’s Drag Race is coming to Australia. It also insists it will look nothing like the NRL Footy Show.
Social Media: Does Its Value Equal The Hype?
This columnist argues social media's a bit like Justin Bieber & the McDonald's El Maco - doesn't really reach the hype.
Melbourne’s Fed Square Unveils New Brand Identity ‘Anything But Square’ Via Interbrand
B&T's stopping short of calling Fed Square ugly, but we're betting it'd have a tough time getting Tinder dates.
Barbie Is Bisexual? Apparently, According To Twitter
News out today that Barbie is possibly bisexual. Meanwhile the rumours dogging Ken also refuse to go away.
TikTok Unveils Second Australian Brand Campaign
TikTok's not just for nine-year-olds and adults with a bizarre unicorn hobby says latest brand campaign.
Google Delivers Australian Businesses And Consumers $53B In Benefits: Report
Google Australia releases latest report in charm offensive apparently unaware we'd all use it regardless.
Integrated Marketing Agency, McCorkell, Wins Spot In Global Rainfocus Partner Program
B2B marketing agency McCorkell has announced that it has been appointed an official Asia-Pacific partner of RainFocus, the next-generation event marketing and management platform. The collaboration will see both companies come together to shake up the end-to-end event service model across APJ. “As the only true integrated event marketing and management platform servicing everything from […]
Domino’s Launches Five New Chicken Products “Worth Crossing The Road For”
Domino's unveils new chicken range. Not that you care given your new year/new you fitness campaign, however.
Plant-Based Brand Oatly Releases Witty Guides, Controversial TV Ad To ‘Help Dads Quit Dairy’
It's rare you hear the words "vegan" and "sense of humour" in the same sentence but apparently it's happening here.
Fitness Guru Joe Wicks Unleashes Mega Fart In Front Of 800,000 Online Fans
Do you drop bodily functions so awesome they simply have to be heard by the entire room? You'll empathise with Joe here.
Radio Station 927 Returns To GfK Survey In 2021
Making slightly more work for B&T's radio reporter, Victoria's 927 has decided it wants back in on the ratings numbers.
Lars Lehne Appointed As Group CEO Of Incubeta
Lars Lehne named as group CEO of Incubeta and who is not to be mistaken with Superman's nemesis Lex Luthor.
