Publicis Sapient Expands Investment In Industry Specialist Talent With New Hires

Publicis Sapient Expands Investment In Industry Specialist Talent With New Hires
B&T Magazine
By B&T Magazine
SHARE
THIS



Publicis Sapient, the digital transformation hub of Publicis Groupe, is expanding its investment in industry vertical specialist talent; announcing the appointments of Daniel Abbas, industry lead, public sector and higher education, and Michael Joffe, industry lead for energy and utilities. 

Daniel Abbas is a highly experienced business leader and management consultant, bringing a breadth of knowledge gained from a career that has seen him apply his skills in innovation and the development of new business models for some of Australia’s leading companies and institutions.

His range of hands-on technical expertise is further complemented by his specialisation in social research, digital strategy, and his passion for building agile technical solutions.   

Previous roles have seen Abbas consult extensively for both the corporate and public sector, advising government on how to prepare and strategise for the social implications of digital transformation. 

His career experience also includes establishing a higher education start-up, leading the digital practice for Nous Group and holding the position of business architect for REA Group. 

 Recently Publicis Sapient’s work in the higher education industry has included the digital transformation of the University of Sydney, which involved the migration of 24 websites, improving the university’s ability to segment/derive insights from its data, while introducing agility into the institution.   

Michael Joffe, newly appointed to the role of industry lead for energy and utilities, is a technology commercialisation executive with broad entrepreneurial expertise across distributed energy, energy management, and the development of smart devices for smart homes. 

With a career that has seen him co-found Zen Ecosystems, an Internet-of-Things/energy management company, Joffee is focused on the cutting edge of emerging digital solutions, bringing to the role a deep knowledge of home automation, energy and renewables trends, and market evolution. 

His strong emphasis on market-driven solutions and design thinking principles have been developed through his extensive experience at all stages of enterprise development with prior roles held at Planet Innovation and Invetech. Michael is also a respected public speaker on energy, smart home and IoT.  

Publicis Spaient Australia managing director Sarah Adam-Gedge said: “Publicis Sapient is on a strong growth trajectory and as a business we are committed to continually evolving to serve our clients’ transformation needs during a time of unprecedented digital disruption.

“We’re acutely aware that the Public Sector, Higher Education and Energy industries are at the tipping point of disruption and offer significant growth opportunities for Publicis Sapient.

“Daniel and Michael’s exceptional specialist talent is sure to make a significant impact on our efforts to expand in these areas.”

 

Please login with linkedin to comment

Publicis Sapient Australia

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

Recommended

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]