Publicis Sapient, the digital transformation hub of Publicis Groupe, has announced two more senior hires to its growing Experience team – Karin Giefer (feature image) and Quinnton Harris.

The newly inaugurated global experience team blends data, machine learning, and creativity to craft customer-centric experiences that deliver utmost value to both clients, and ultimately, their customers. The team will work closely with Chief Experience Officer, John Maeda, to further transform and integrate Publicis Sapient’s data, machine learning, and creative capabilities to best serve clients in their digital transformation efforts.

Both of these new hires bring their own unique expertise in the creative and technology industries, further cementing the global credentials of John’s expanding Experience team.

Karin Giefer has been appointed as Senior Vice President (SVP), Experience and will work closely with John to operationalize Publicis Sapient’s  LEAD experience system, which aims to make dataful experiences into the default for clients. An expert in data and Artificial Intelligence, Karin previously held positions at McKinsey & Co, as well as Executive Creative Director at frog Design, and Director of Business Innovation at Wieden+Kennedy.

Quinnton Harris has been appointed as Group Creative Director, Experience and will also serve as John Maeda’s Chief of Staff to maximize global exchange across Publicis Sapient’s Experience team. Prior to joining Publicis Sapient, Quinnton was inaugural Creative Director at Blavity, Inc. and before that, led design at Walker & Company Brands, a start-up consumer products and tech company recently acquired by Proctor & Gamble. He is also an MIT alum, graduating with S.B. in Mechanical Engineering with dual minors in Architecture and Visual Arts and working with the MIT Media Lab’s CityCar Project.

“The expertise brought by Karin and Quinnton will undoubtedly strengthen Publicis Sapient’s ability to help clients thrive in the 4^th Industrial Revolution with access to their blended engineering and artistic talents,” said John Maeda, Chief Experience Officer at Publicis Sapient.

“At Publicis Sapient, we ground ourselves in a creative and humanistic approach to technology and design in order to deliver the most dataful experiences. In an era when businesses are rapidly learning how to speak machine to be fully competitive, Publicis Sapient works to humanize technology in a world that is increasingly digital.”