The Renault Clio has been an international success for 30 years. Over time, it has evolved while still retaining its DNA.
As the Renault Group pursues its drive to make electric mobility accessible to all, the Renault Clio now writes a new page in its history by offering a hybrid powertrain.
To launch this new model, Renault and Parisian agency Publicis Conseil designed a delicate, emotionally charged campaign titled “The New Chapter of a Great Story”, directed by Sebastian Strasser.
The film unveils the bonds of transmission that, over the years, unite a mother and her son; and invites us to share some of the highlights of their relationship against the backdrop of the Renault Clio, whose design evolves with the shots. Taking us through these moments in life – sometimes funny, moving the other times – we go back in time to the last scene, where the son, now a father, takes his mother and daughter home after a football match in a hybrid Renault Clio.
More than ever, the Renault Clio is the ideal car to accompany them throughout their lives.
This new chapter of the Clio advertising saga will open with a long format in France from August 23rd, and then in the rest of Europe.
WW (formerly Weight Watchers) has announced that KIIS FM radio host and The Masked Singer panellist, Jackie Henderson, has joined the WW family as a WW Ambassador. Having felt a shift in her health and confidence, Jackie has enlisted the help of WW’s science-backed program and award-winning app to support her in losing 10 to […]
The Media Federation of Australia (MFA) has released the 2021 MFA Transparency Framework, outlining a set of best-practice principles of transparency for agencies and advertisers to follow. First developed by the MFA Board and executive in 2015, the updated Framework reflects progress and changes in the marketplace, and moves to a principles approach to accommodate […]
Matt Cooney has extended his chief growth officer role in the Publicis Groupe to take on national growth and marketing for the Saatchi & Saatchi Australia brand. Cooney, who has led his own Sydney-based consultancy as well as previously running new business at Host, is a seasoned operator having also served on management teams at […]
According to Microsoft’s head of global multicultural & inclusive marketing MJ DePalma, brands must ensure they are building care-centric relationships with their customers. Friendships take work. But most of us would agree that the best of them are not only worth our investment, they’re invaluable. Having friends who empathize with us, consider our needs, have […]
Australia’s growing list of in-house agencies now have access to a connected community with the launch of the In-House Agency Council (IHAC) steered by founder and chairman CEO Chris Maxwell. Established with the objective to help marketers maximise their in-house agencies by attracting the best talent, building capability along with benchmarking and sharing industry best […]