Publicis Groupe Acquires Match Media

Publicis Groupe Acquires Match Media
SHARE
THIS



Publicis Groupe has announced the acquisition of Match Media, one of Australia’s top independent media agencies. Match Media will be part of ZenithOptimedia Group’s newly launched global media network, Blue 449.

Match Media was founded in 2003 by John Preston, CEO (pictured left). The agency, headquartered in Sydney, has more than 75 employees and specialises in media strategy and buying, digital planning and buying, search, social and analytics. Over the last twelve years, Match Media has focused on helping clients grow by creating work that works, and as a result has won local and global awards, including multiple Media Agency of the Year titles. Most recently Match Media was globally recognized by the Warc 100 as the 19th best media agency in the world, the only independent to be ranked in the top 20.

Match Media will retain its management team under the leadership of John Preston as CEO and James Simmons as COO (pictured right). They will in turn report directly to Gerry Boyle, Global Managing Partner/APAC Chairman, ZenithOptimedia Asia Pacific. Match Media in Australia will be the vanguard to expansion of Blue 449 across Asia-Pacific. The network launched in February with the rebranding of Walker Media in London to Blue 449. There are now four Blue 449 hubs – Australia, France, Italy and UK – and a further 13 are planned for launch by the end of the year.

Gerry Boyle said, “Blue 449 is a new global network comprised of like-minded entrepreneurs who are embracing technology and data as a means to delivering growth for clients. As a progressive digitally focused agency, Match Media is the perfect fit and we are pleased to announce their addition to the Blue 449 network.”

John Preston added, “Match has enjoyed a wonderful run in its twelve year history as an independent. Now, the rapidly changing world of data and technology has motivated us to explore potential partners that will allow us to provide our clients access to the latest technology and a suite of world class platforms and tools. The challenge was finding a partner who could supercharge our existing offering but also had a kindred spirit. Publicis Groupe and its network ZenithOptimedia really impressed us with their digitally progressive vision and their focus on harnessing the independent entrepreneurial spirit that is in our DNA. I am really looking forward to the next evolution of Match as part of the Blue 449 network.”

James Simmons said, “This is the natural next big step in the story of Match. We have been on a continual journey of improvement and have built what we believe to be an excellent foundation.  The time is right to leverage the assets that Blue 449 can bring to our clients, people and business to grow and create another chapter of pushing the boundaries in the media agency landscape.”

Publicis Groupe currently counts over 1,300 employees in Australia throughout its networks Publicis Worldwide, Saatchi & Saatchi, Leo Burnett Worldwide, PHCG, Starcom MediaVest Group, ZenithOptimedia, Razorfish, DigitasLBi and Sapient. According to ZenithOptimedia’s latest forecast, digital media continues to be the main driver of ad revenue growth, video and mobile display in particular, in the Australian market. Overall in 2014, digital spend grew by 13 per cent.

Please login with linkedin to comment

car brands

Latest News

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign
  • Campaigns

Crater Teams Up With Director Luna Laure For ‘Harry’s Story’, Canteen’s Newest Campaign

Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. While his mother fortunately survived, he lost his […]

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners
  • Campaigns

AFL Legend Kevin Sheedy Narrates ‘A Love Letter To Victoria’ Via Enthral Partners

In partnership with storytelling agency Enthral, AFL star Kevin Sheedy has voiced a video ‘Love Letter to Victoria’ using visuals to showcase the state’s natural beauty and culture. Victoria has been hit with the worst of the coronavirus pandemic compared with any other Aussie state experiencing four lockdowns. Sheedy has partnered with Ethral to share […]

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media
  • Advertising

Telstra’s Belong Appoints Howatson + White For Strategy & Creative, Retains OMD For Media

Telstra’s lower-cost telco, Belong, has awarded its strategy and creative account to Howatson + White, and has reappointed OMD to its media buying account, after a competitive pitch process. Howatson + White will handle strategy, planning, creative and CRM, while former agency Clemenger will continue to have a relationship with Belong, managing PR and retail activation. […]

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy
  • Advertising
  • Campaigns

Coke Releases New Campaign, ‘Turn Up Your Break’, Via Ogilvy

Coca-Cola Australia has rolled out its new campaign ‘Turn Up Your Break’. The campaign will be led by a TVC that encourages people to truly pause with a Coke on their break so they can walk away feeling refreshed and uplifted. The TVC features two busy chefs stepping outside for a break, the bustling kitchen […]

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health
  • Marketing
  • Media

Nova 91.9’s Ben And Liam Locked Up In Rundle Mall To Raise Awareness For Mental Health

Nova 919’s Ben & Liam breakfast show announced that they’ll be throwing their support behind and raising awareness for a cause very close to their hearts, mental health. On Monday 21 June Ben Harvey and Liam Stapleton will be locked in a purpose-built glass structure, in the middle of Rundle Mall, for an entire week […]

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal
  • Advertising
  • Media

iHeartPodcast Network Australia And The New York Times Agree Podcast Ad Sales Deal

ARN and The New York Times have reached an agreement for ARN to become the advertising sales representative for The New York Times’s podcast portfolio in Australia. The deal will enable Australian brands to connect with Australian listeners to The New York Times’s most popular podcasts, such as The Daily, Serial and This American Life, […]

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]