A new Jeep print campaign has been unveiled, with Publicis Dubaï and Leo Burnett Italy teaming-up to deliver it.
In 2020 more than ever, when we have had to limit our travel, the need for adventure and escape is felt. At least, that’s what Publicis Dubaï and Leo Burnett Italy reckon with their new campaign for Jeep.
The Jeep brand, with its legitimacy in terms of exploration, is presented in the new print campaign (crafted by Chilean artists Salamagica) as “the perfect link with the great outdoors and freedom”.
“Being behind the wheel of a Jeep means giving yourself the opportunity to leave your daily life, to discover new perspectives, to go where others are not,” Publicis said in a statement.
While short on details about the campaign, Publicis said it was imagined by Publicis Dubaï and Leo Burnett Italy, with the aim to remind us how “the best way to disconnect is to reconnect with nature”.
The campaign comes shortly after the carmaker’s Super Bowl 55 entry, which saw Bruce Springsteen headline a commercial filmed in the centre of the United States that called for Americans to, politically, meet in “the middle”.
However, news emerged that Jeep has pulled the ad after it was revealed that Springsteen was charged with a drunk driving offence several months ago, The Washington Post reports.
You can check out further visuals for Jeep’s latest campaign below.
Credits for the campaign are as follows:
Jeep EMEA brand marketing communication manager: Sergio Munaò
Jeep regional head of brand marketing communication: Nicola Gibson-Ebdon
Agency: Publicis Middle East – One Team FCA/Leo Burnett Italy
Executive creative directors: Rafael Augusto, Francesco Martini
Creative directors: Mohamed Bareche, Thiago Gouveia
Arabic copywriter: Ayman Shehade
Art director: Tina Balaa
Art director: Noor Akar
Client services director – Leo Burnett Italy: Pieraugusto Piergiovanni
Business lead – One team FCA Dubaï: Bashir Samia
Agent: Anne Lecerf
CGI artists: Salamagica
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