Publicis Groupe ANZ has announced it has acquired one New Zealand’s largest independent, full-service media agencies, MBM.
The agency has a national presence with offices in Auckland and Wellington, and over 80 employees. MBM will continue to operate business as usual across its existing offices, led by its three managing partners Matt Bale, based in Wellington; and Sean McCready and Alysha Delany based in Auckland. MBM will retain its branding and all services, with the managing partners working collaboratively with Alistair Jamison, CEO, Publicis Media New Zealand.
On the acquisition, Michael Rebelo, CEO of Publicis Groupe, ANZ said: “Our future success depends on our ability to adapt at pace – structurally as an organisation – and through the behaviours of our people. We were drawn to MBM because they clearly share this vision, having continuously evolved their offering to meet the needs of an ever-changing industry.
“New Zealand is an important growth market for the Groupe and the acquisition of MBM is the first in a series of investments we will be making in the region to further strengthen our existing brands and grow new capabilities here.”
MBM’s longstanding key clients include Trade Me, Z Energy, TSB, Whittaker’s, VTNZ, Fisher & Paykel and Goodman Fielder. Its recent new business wins have included Burger King and Tower.
The managing partners (in main photo) said in a joint statement: “We are excited to join the Publicis Media group as MBM continues building momentum and enters its next phase of business growth. We have invested significantly in our digital and analytics capabilities over the last few years, and we have a solid foundation of fantastic local clients.”
“This puts us in a great position to continue to grow into the future, with a commitment to bring success to our clients through the power of data-led communications. MBM will be led by our existing management team who remain committed to running the business for years to come.
“This new partnership combines MBM’s entrepreneurial spirit and highly talented team with the scale, resources and tools of a significant international agency group, to increase our focus around data-led communications.”
Toby Barbour, CEO, Publicis Media ANZ added: “MBM is an exciting agency with a data-centric and digitally-progressive approach that has proven to be its key differentiator and strength. I am delighted to welcome them to the Publicis Media family, further bolstering our presence in the New Zealand market. With offices in both Wellington and Auckland, the agency is well positioned to continue to grow relationships with a broad range of clients.”
Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]
The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]
Free TV has said that today’s announcement by Meta that it will not be renewing any of the deals struck with Australian media companies for use of news content on its platforms should be met with swift action by the government. Meta today revealed it will walk away from funding Aussie journalism once the current content […]
NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]
Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]
Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]
Marking a historic moment, THE LUME Melbourne will welcome original pages from Leonardo da Vinci’s Codex Atlanticus to Australian shores for the first time, as they touch down on March 9, before going on display to the public from March 16, when Leonardo da Vinci – 500 Years of Genius presented by Webuild opens to […]
Eyeota, a Dun & Bradstreet company and a global source of data for digital marketing, have selected Proximic by Comscore, a leading provider of audience and content targeting solutions for programmatic activation, as its preferred partner for making its full taxonomy of audience segments available for contextual cookieless targeting.