In-House Comms Earn More Than Those In Agencies: Industry Report
If you’re a communications practitioner working in-house for a company, chances are your salary is more than your counterparts in communications agencies. At least, that’s the takeout from the latest Asia Pacific public relations industry report from network Public Affairs Asia.
Across the APAC region, the report suggested the average staffer in an in-house role has a salary of $US142,000 ($AUD185,219), compared to the average agency staff who’s salary comes to $US106,657 ($AUD139,119).
On the flip side, the report suggested those who are at similar senior roles in agencies out-earn their counterparts in-house.
The average salary for agencies excluded CEOs and c-suite execs. The in-house average salary though included senior professionals. A small number of the top earners in the in-house sector have salaries exceeding $US300,000. As well, the averages were taken from practitioners in the mid-range to senior levels.
The report was developed in conjunction with talent resource agency Prospect. The report encompasses interviews with 40 communications practitioners across APAC and a survey of 356 responses.
Still, while this might prove sour reading for those who work in agencies, if you’re not at the senior level that is, the average salary across the communications industry is on the rise.
Across the APAC region, the average salary has increased 5.5 per cent to $US130,703 ($AUD170,483). Australia had the highest salary of $US160,233 ($AUD209,001).
But again, this is not indicative of entry-level salaries.
“It’s no great surprise that the link between length of career, seniority and salary remains unbroken in the region,” said the report.
“Average salaries across sectors continue to rise in line with the length of the respondent’s career in communications or corporate affairs.”
Gender pay gap
There’s no shortage of conversation around the pay disparity between men and women in the industry. Our salary survey in 2015 found that men don’t think there’s a pay gap, but women do.
In this report, the constant chatter about the issue has seen many agencies attempt to do something about it.
But the industry is finding it difficult to resolve.
“While the underlying factors are complex, including the fact that many women take career breaks to bring up children and may in some cases be trailing their spouses, the gap between what men and women earn remains significant,” said the report.
The data from Public Affairs Asia shows on average men in the communications industry earn an average salary of $US143,216 ($AUD186,805). Women earn $US115,102 ($AUD150,134).
The study also noted that even though more women go into the PR agency world, there are more men in leadership positions across the APAC region.
Download the full report here.
Please login with linkedin to comment
Advertising Standards Bureau CHE Proximity communications agencies public affairs asia salaries salary survey The Insiders WiredLatest News
Stop What You’re Doing! B&T’s 30 Under 30 Awards 2021 Are Now Open For Entries!
Of all of B&T's events, 30 Under 30 definitely attracts the coolest, hippest crowd but arguably has the crappest music.
Digitas Australia Unveils Seven-Part Data Masterclass Series
Digitas unveils seven-part data masterclass series. Apparently you get a stubbie holder if you make it to the end.
Advertisers Vs Aussie TV Networks: Who Scores Best On Sustainability?
The great "advertiser-network sustainability" debate answered here. Yes, B&T added in the "great" to give it some pep.
Ex-Hogarth Executive & Fusion Co-Gounder Bucks Agency Model With New Product Design Firm, Diagram
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
Nike Ad On Bullying Sparks Racism Debate & Calls For Boycott
Nothing says "well, that ad certainly pinched a nerve" quite like global outrage and threats of a customer boycott.
Kmart Produces First-Ever TV Special, A Christmas Showcase On Nine, Via Mushroom Group
Pauline Hanson has called for a boycott of Chinese-made goods. You'd have to think that'd be the end of Kmart.
DDB Retains Iron Grip On Top Spot For New Business Wins
DDB's stellar 2020 continues apace. Well, apart from that family of possums in the attic & the septic playing up.
Spark Foundry Roars To Top Spot For New Media Wins For October
Spark crowned Australia's best performing media agency, as Beverly from accounts threatens to bake gluten-free brownies.
Salesforce Makes Moves In Automation And Digital Transformation As Part Of Dreamforce 2020
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]
Carat: Google, Samsung & eBay Top List Of Australia’s “Most Emotionally Intelligent Brands”
Carat unveils list of top emotionally intelligent brands. B&T assumes they also workout & watch their alcohol intake.
South Australia Health, Wavemaker & News Corp Act Fast To Launch COVID-Safe Black Friday Mask Giveaway
B&T has been vigilant with our face masks. If you'd smelt our office toilets you'd understand why.
Taylor Swift, Ryan Reynolds And Satan Destroy 2020 In Comedy Gem For Dating Site
Here's a top piece of feel-good ad making. Although, be warned in case Taylor Swift's music makes you strangely violent.
triple j’s Hottest 100 Kicks Off With Lifeline Partnership
The countdown to triple j’s Hottest 100 has begun. And that means the Australia Day naysayers have also begun, too.
Jessica Thompson Joins Leadership Ranks Of Salesforce Partner 8squad
Salesforce boutique partner 8squad has hired former Australia Post senior executive Jessica Thompson in the new role of chief operating officer, to accelerate the company’s expansion. The company is now nearing 50 employees, gained within 18 months of launching, with 8squad helping Australian businesses and building platforms for innovative FinTech business launches. CEO Frank Cuiuli […]
Google Signs On To Pay Australian Publishers As Part Of Global Initiative
Google set to pay Australian publishers. Apparently in ground unicorn horn dust and plundered Inca treasures.
iStock Releases 2021 Visual Trends To Support SMBs And SMEs
Is losing weight and visual trends top of your 2021 "to do" list? This'll help with visual trends & is low in calories.
Air New Zealand Goes In Search Of 8th Wonder Of The World In Fun New Safety Video
When B&T has important business in Rotorua we fly Air New Zealand. Not that we've actually ever been to Rotorua.
What’s Next For Australia’s Privacy Laws?
Here's a top article on the state of Australia's privacy laws. Sadly, no, we didn't hack it off another industry site.
IBA Report Reveals PR & Marketing Agencies Are Falling Short Of Today’s Market Needs
B&T's stopped short of calling this report into PR & marketing agencies as scathing. Bitchy & catty, yes. Scathing, no.
DoubleVerify Launches Publisher Suite For Digital Publishers
DoubleVerify has today announced the launch of the DV Publisher Suite, providing the measurement, insights and tools digital publishers need to improve ad delivery, assess inventory quality and maximize yield. For publishers, generating revenue has never been more complex. Today’s demand-side landscape consists of thousands of potential buyers, each with their own unique requirements, transacting […]
Australian Open Start Date Confirmed For February The 8th
Aussie Open organisers confirm the date when every Australian suddenly has to become interested in tennis for two weeks.
Verizon Media Launches ConnectID As A Cookie-Less Solution
Verizon Media has announced the launch of its new unified identity solution, Verizon Media ConnectID. Built on the foundation of Verizon Media’s consumer-first values and market-leading advertising technologies, the new unified ID solution is designed to support advertisers, publishers and consumers as the digital landscape evolves away from cookies as a way to manage and […]
The End Of The IDFA Is Nigh: Preparing For Mobile Identity In 2021
If mobile marketing's your shtick then you need to plant the peepers on this explorative piece and pronto.
Val Morgan Outdoor Launches Next-Gen Screens At World Square
Val Morgan Outdoor (VMO) has secured an exclusive large format tender with next-generation, iconic screens at one of Sydney’s key retail, commuter and entertainment destinations, World Square. With market leading technology, VMO will deliver the ultimate immersive experience in the form of truly intelligent, curved internal LED screens and a hero screen spanning 8 metres […]
Yeesum Lo Joins 10 ViacomCBS As Head Of Development
In developing news, 10 ViacomCBS has appointed Yeesum Lo as its new head of development.
Bunnings Light Up The Warehouse In Christmas Activation Via Bastion EBA
On Friday 27 November Bunnings launched their biggest ever Christmas activation, which was created and brought to life by strategic brand, commercial and experiential agency Bastion EBA. To bring a little magic to this Christmas, the activation involved lighting up one of their Melbourne warehouses, Bunnings Warehouse Maribyrnong. This resulted in a spectacular Christmas lighting […]
The Top 100 TikTok Creators, Trends And Videos In 2020
TikTok has always been about bringing people together to inspire each other and share moments of joy. It’s also a place to find your community, no matter your interests. This has never been more important than in 2020. From devastating bushfires, to a global pandemic that introduced us to social distancing and loss, to community […]
Fleur Head Steps Into MD Role At VMLY&R New Zealand
VMLY&R NZ announces Fleur Head is stepping into the role of Managing Director VMLY&R New Zealand following the resignation of current MD James Mok. Head was previously Managing Director of VMLY&R Wellington. Wellington-based Head, who has more than 25 years agency and management experience across both the Auckland and Wellington markets, will lead VMLY&R NZ […]
Spotify Wrapped 2020: Bad Bunny Tops Most Streamed Artist
Bad Bunny tops Spotify's most-streamed list for 2020. Which certainly begs the question - who the hell's Bad Bunny?
Wild Turkey And Matthew McConaughey Recognise Aussie Local Legends
Wild Turkey and Creative Director Matthew McConaughey, in partnership with Eleven, unveil a new Wild Turkey With Thanks initiative. The integrated campaign is shining a light on Australian Local Legends who have stood with conviction supporting their environment and communities throughout the crises of 2020. Wild Turkey’s With Thanks is a global, annual platform, wherein […]
