Psembi Kinstan Joins McCann Melbourne As Executive Creative Director

Psembi Kinstan Joins McCann Melbourne As Executive Creative Director
SHARE
THIS



McCann Melbourne has appointed highly awarded BBH London Creative, Psembi Kinstan to the newly created role of Executive Creative Director.

Psembi returns to Melbourne from a career in the UK, working for BBH and VMLY&R, where he was the youngest Creative Director in history to be appointed by both networks.

With well over 100 international awards to his name, including five years of consecutive wins at Cannes for campaigns on M&S, Audi and Oxfam amongst others, as well as a BAFTA for his work with the BBC, and campaigns that helped BBH win IPA Effectiveness Grand Prixs for their largest clients, Psembi will lead McCann Melbourne’s creative output and oversee key projects for its affiliated independent network, HERO.

On his appointment, Psembi says: “I’m thrilled to be joining McCann and Hero at such an exciting time with a bucketload of momentum behind them across the entire country. The ambition and energy that Ben, Pat and Coulson have is inspiring, and their desire to make properly populous and famous work is right up my alley. I’m looking forward to getting stuck in and working with some great brands and really good humans. Plus the creative department at McCann is genuinely one of the nicest and most talented groups of people you could hope to hang out with, even on Zoom.”

Prior to returning to Australia, Psembi helped creatively lead BBH’s successful pitches for Audi, Barclays and Publicis networks’ global Western Union business win. His campaign for M&S Christmas “won Christmas” in 2016 and received over 100 million unpaid views, and his Winter and Summer Olympics campaigns received 60 million between them.

“After learning so much from some inspiring leaders like Hegarty, Karen Martin, Nick Gill, Ian Heartfield and Ewan Paterson amongst so many others, I’m thrilled to be able to lead the Melbourne office in this next exciting chapter.” Psembi is the second high-profile creative leader to be hired by McCann Creative Chairman and HERO network founder Ben Lilley, who also appointed Ben Coulson as CCO of McCann Sydney earlier this year.

Lilley says: “Psembi is a unique talent in so many ways, right down to his name, which came from his three-year-old brother. It’s not surprising he has such a creative world view, and this has led to such a strong creative career. I’m looking forward to seeing what he can now bring to our Australian clients and business.”

Chief Creative Officer Patrick Baron says: “Psembi’s done his best work for some of the world’s biggest brands. We couldn’t be more excited to have him joining our leadership team from BBH London at this exciting time. He represents a new generation of creative leadership in Australia, with a new energy and voice.”

Lilley confirmed that Psembi’s role will also encompass the HERO network of independent companies. Launched by Lilley earlier this year, HERO offers integrated creative and technology services across the national Australian and New Zealand businesses of McCANN, SMART, The Red Republic, B.B.E, JSA Creative and Engine Room Productions.

The network’s clients include Coca-Cola, LinkedIn, L’Oréal, MasterCard, Microsoft, Menulog, Nestlé, Ebay and the Federal Government. Lilley says he is continuing to expand the HERO network’s national creative scope and scale by integrating both more best-in-class talent like Psembi and more best-in-class acquisitions in the creative, data, design, media, technology and PR space across Sydney, Melbourne and Brisbane.

 

Please login with linkedin to comment

McCann Melbourne

Latest News

WPP Revenues Back To Pre-COVID Levels, As Digital Ad Spends Soar
  • Advertising
  • Media

WPP Revenues Back To Pre-COVID Levels, As Digital Ad Spends Soar

WPP has revealed its revenues have returned to pre-COVID levels a year earlier than the world’s biggest advertising group had expected after a resurgence in global marketing expenditure fuelled by digital media.  Releasing its half-year update overnight, London head office announced first-half revenues of £6.1 billion ($A11.4 billion), a year-on-year increase of 16 per cent […]

by B&T Magazine

B&T Magazine
The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering
  • Advertising
  • Marketing
  • Media

The Misfits Partners With Business Leadership & Culture Experts To Expand Agency Offering

Independent experience agency The Misfits has recently announced a strategic partnership with cultural change and leadership experts Nancy Hromin and Kate Chaffer. While the company has for a long time operated in the space of creative services, digital and content marketing, film production and events, The Misfits is now broadening this offering to include business […]

by B&T Magazine

B&T Magazine
TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director
  • Technology

TripleLift Expands Into APAC, Naming The Trade Desk’s Henry Shelley As Managing Director

TripleLift has today announced an expansion in their Asia Pacific (APAC) operations, with Henry Shelley [featured image] appointed as Managing Director, based in Singapore. Fueling TripleLift‘s expansion in APAC is its success in Australia, where the company works with 70 per cent of the top 50 comScore publishers. “As the home to several of the worlds’ […]

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role
  • Media

Rob Highett-Smith Joins Fiftyfive5 In Newly Created Role

Rob Highett-Smith joins Fiftyfive5 in the newly created role of head of performance measurement. Performance measurement represents one of the three core offer areas at Fiftyfive5 with tracking programs running across 40 countries; representing our fastest growing capability pillar.  Rob joins to lead this capability, which encompasses brand and comms tracking, multi market monitoring, CX and customer satisfaction, as well as other longitudinal programmatic work.   

Customer Messaging Platform Podium Launches In Australia
  • Technology

Customer Messaging Platform Podium Launches In Australia

Podium has continued its international expansion today announcing its launch in Australia. Podium serves more than 90,000 local businesses in the United States, Canada and Australia, and has seen its customer base in Australia almost quadruple to over 3,000 local businesses since the start of the pandemic. Through its SMS-based platform, Podium helps local businesses receive […]

THE EDGE Welcomes New General Manager Emily Copeland
  • Media

THE EDGE Welcomes New General Manager Emily Copeland

Commercial DAB+ hip hop and RnB station, THE EDGE has appointed Emily Copeland, to the newly created role of General Manager. Copeland brings an awesome mix of skills and experience to THE EDGE, including cross-platform media content experience, partnerships and events (including music festivals – remember those?). Copeland also has a stack of achievements to […]

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique
  • Marketing

Sustainability 101 With Brianne West, CEO Of Plastic-Free, Eco-Focused Beauty Brand Ethique

Brianne West is the founder and CEO of Ethique, a New Zealand-based sustainable, plastic free and cruelty free skin and hair care range. West sat down with B&T to explore what genuine environmental sustainability looks like, and how brands can better respond to eco-conscious consumers. B&T: Why are we seeing a rise in eco-conscious consumption?    BW: […]

by B&T Magazine

B&T Magazine
Cities connected with lines on a blue globe.
  • Technology

Blis Unveils New Interactive Dashboard That Tracks Consumer Movement In Australia

Blis has today revealed its new Consumer Confidence Pulse — the most comprehensive tracker of its kind — this interactive dashboard builds on its existing trend data around consumer mood to analyse behaviour during the COVID pandemic. The dashboard also now tracks consumer movement over a rolling 13-month period, across 18 retail and lifestyle sectors […]

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast
  • Media

Australian Seniors Releases ‘Dare To Date’, Second Series Of ‘Life’s Booming’ Podcast

Following the success of Series One: Grey Nomads, Australian Seniors has launched the second series of the Life’s Booming podcast – Dare to Date.  Hosted by James Valentine (pictured with guests Liz and Barry), Life’s Booming explores the incredible stories and addresses topics important to Australians over 50. Series two titled Dare to Date is a six-part series that covers real-life love, […]

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction
  • Marketing

VERSA Announces Two Senior Appointments As Demand For Conversational AI Gains Further Traction

World-leading conversational agency VERSA has bolstered its team with two senior appointments in response to growing uptake in conversational AI technology across various sectors. Vanessa Tout has been appointed global head of client partnerships and growth, while Michael Oso-Hughes comes on board as design director. Tout joins VERSA CEO Kath Blackham and managing director Michael […]

Patrick Rutkowski Joins Banter
  • Marketing

Patrick Rutkowski Joins Banter

Engagement marketing agency, Banter, has hired Patrick Rutkowski as Creative Technologist, to further bolster the digital and innovation side of the business. Rutkowski joins Banter after having spent the last five and a half years at independent creative agency, The Hallway where he was most recently creative technologist working with the likes of Rheem, Tourism […]