Proposed Media Reforms Could Permit Broadcasters To Trade and Lease Their Spectrum

Proposed Media Reforms Could Permit Broadcasters To Trade and Lease Their Spectrum
SHARE
THIS



Free TV has welcomed Minister for Communications Mitch Fifield’s comments that under the new reforms, existing broadcasters will have certainty of access to spectrum.

Senator Fifield lifted the lid on a list of legislative spectrum reform proposals at the Australian Communications and Media Authority’s RadComms conference yesterday, announcing that, like other spectrum users, “broadcasters will be able to share, trade or lease all or part of their spectrum” subject to conditions of their license.

But Free TV is wary that it first needs to understand the proposed approach to key issues like pricing, length of tenure, and renewal rights under the proposed framework before they can throw their support behind it.

“Virtually every Australian household has access to commercial free-to-air television, with over 13 million Australians watching commercial free TV every day. More than 70 per cent of people rely exclusively on free-to-air broadcasters for their television services,” Free TV said in a statement.

“The high value of social and cultural uses of spectrum, including by free-to-air broadcasters, must not be overlooked as part of the reform process. Free TV will provide a detailed response to the proposals as part of the formal submissions process.”

Free TV claims any spectrum reforms should recognise the importance of interference-free commercial TV, and provide certainty of access for broadcasters to invest and innovate services.

“The government is committed to ensuring that broadcast licence holders will continue to have certainty of access to spectrum to deliver their broadcasting services,” Senator Fifield said, per a report in The Australian.

“Like other spectrum users, broadcasters will be able to share, trade or lease all or part of their spectrum, subject to the conditions of their licence.

“The proposed broadcasting amendments will require consequential amendments to the Broadcasting Services Act.”

“As licences become more generic in nature, they are more easily shared, traded and leased,” Fifield added. “To this end, the legislation will set out core parameters that a licence must address, such as frequency and geographic area of operation, licence duration, rights of renewal and pricing.”

Chief executive of subscription television lobby group ASTRA Andrew Maiden told The Oz free-to-air networks should not have the price for spectrum slashed while still raking in profits from leasing that spectrum to others.

“Spectrum is a scarce resource owned by the public, so free-to-air networks must not be gifted more than they need and then allowed to sub-lease the surplus for private profit,” Maiden said.

“Free-to-air networks should no more be gifted pockets of spare public spectrum for sub-letting than property developers should be gifted pockets of spare public parkland to build apartments.”

Please login with linkedin to comment

abbey road Advertising Standards Bureau air NZ lane bryant Scott Morrison The Royal Hospital for Women Foundation us tv

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]