The Project In The Naughty Corner For Spruiking Carrie Bickmore’s Dyed Hair

The Project In The Naughty Corner For Spruiking Carrie Bickmore’s Dyed Hair
SHARE
THIS



It’s not everyday your favourite TV host dramatically changes her hair colour, and it seems The Project’s Carrie Bickmore has landed more than just a few passing comments about her appearance shake-up.

The Channel Ten news reporter, who shares hosting duties with Waleed Aly, went from a lively blonde to a dark chocolate brown, done under contract with Garnier. But the program has come under fire for promoting her new ‘do, with Twitters pretty pissed they used the news show to plug a hair product.

“BREAKING: We bring you a very important hair update … #TheProjectTV”, tweeted the show’s official account.

The panel spent a portion of the show having a chit chat about Bickmore’s hair, with the host saying, “You know what, I had the same coloured hair for 35 years and I was bored, and I thought ‘Why not? I’ll give it a whirl’”.

But the show landed some serious flak for giving so much air time to Garnier and its hair products.

“That was the longest add ever,” wrote one Twitter user.

“I wonder how much money Garnier paid Carrie Bickmore to colour her hair..” wrote another.

“I bet a hundred million trillion dollars Carrie Bickmore’s hair was NOT done by a s****y garnier box of color,” said one Facebook commenter.

Per reports, The Project EP Craig Campbell said the show was not commercially associated with Garnier.

“Carrie’s deal is independent, Garnier has a deal with our presenter, but has no buy-in nor any commercial relationship with the program … The Project has no commercial association or financial arrangement with Garnier,” he stated.

“If a story on Garnier was newsworthy we would approach it like any other brand or product.

Social media wasn’t so convinced on this point:

But despite the criticism, most people missed the sneaky product placement and instead spent all their time deciding whether or not they actually liked her new hair colour, with comments like “please go back to blonde”, “you go girl” and “next time I want to see blue black hair and a smokey eye”.

 

Please login with linkedin to comment

Advertising Standards Bureau garnier Republik The Press Council vinomofo

Latest News

Spikes Asia Portraits
  • Marketing

Spikes Asia Appoints Jenny Lau As Events Director

Spikes Asia has announced the appointment of Jenny Lau as events director. Based in Singapore, Lau will take overall responsibility for Spikes Asia.  Lau (pictured) has worked within the Asia-Pacific advertising industry for more than 20 years and brings a deep understanding of the trends and issues affecting the regional advertising and marketing industry. Lau […]

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au
  • Media

ANZ Brands Top Pattern’s Best Practice Ranking Of Brands On Amazon.com.au

Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]

Fifth Dimension Expands Executive Leadership Team
  • Marketing

Fifth Dimension Expands Executive Leadership Team

Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO).  As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business
  • Marketing
  • Technology

GoDaddy Australia Launches GoDaddy Studios To Support Creative Content By Small Business

GoDaddy Inc. has today announced the Australian launch of GoDaddy Studio, a new content creation tool designed for small and medium businesses to create beautiful visual content for their business for all platforms. Compatible on both iOS and Android mobile apps and desktop, GoDaddy Studio includes thousands of customisable templates and easy-to-use tools, providing small […]

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers
  • Technology

Seismic Announces New Zealand Partnerships To Empower Businesses And Workers

Seismic has announced an expanded New Zealand (NZ) presence to support the transformation of sales and marketing teams, and enable the nation’s employers to focus on upskilling their workforces to overcome a digital skills shortage. The company has also signed NZ-based specialist consultancies, Fresh Perspective Sales (FPS) and Jumping Fox Interactive, as its first two […]

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic
  • Marketing

Booktopia’s Alex Huntley On Partnering With SaaS Platform Freshworks And Tackling The Pandemic

Alex Huntley, Booktopia’s head of customer experience, recently appeared at software company Freshworks’ recent digital CX summit RE:SOLVE. During the summit, Huntley shared his thoughts on future-proofing customer service architecture.Huntley sat down with B&T to discuss Booktopia’s partnership with Freshworks and how it has helped their platform develop. B&T: Why did Booktopia first decide to partner […]

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster
  • Marketing

Nestlé Oceania Adds The Edison Agency To Strategic Design Roster

The Edison Agency has made four new appointments in its Sydney office to service the continued growth across key account The Arnott’s Group and the recent appointment to Nestlé Oceania’s strategic packaging design roster. Over the past 12 months, the culmination of strategic and creative work across the Uncle Toby’s brand and continued growth of […]

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown
  • Media

SCA Launches Smart Speaker Experience Tom & Olly’s Guide To Lockdown

SCA has announced a new smart speaker experience for the Hit Network, with Tom and Olly’s Guide to Lockdown. A voice-activated way to get inspiration and information on fun activities that can be done at home, the guide is curated to appeal to a wide audience. Smart speaker users will find a range of ideas […]