Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.
The digital world is transforming at an unprecedented pace with users increasingly seeking solely online interactions instead of in-person. The ability of organisations to implement an effective digital strategy depends on deploying and redefining the right digital platforms and processes, which often requires a high level of digital maturity. Most organisations will see better success when joining forces with a trusted strategic partner, as well as utilising a platform that minimises IT complexity. Progress’ recent research shows that 35 per cent of organisations haven’t implemented a DXP solution because the products available on the market are too complex, expensive and include features that won’t get used but need to be paid for.
“As the core of a composable DXP, Sitefinity DX 14.0 puts pieces of the puzzle in place, giving organisations a powerful solution–without being overly complex or costly–for creating digital experiences that drive businesses forward,” said John Ainsworth, SVP, Core Products, Progress. “Organisations can be confident that through integrated content and commerce, combined with advanced marketing insights and headless experience delivery, they can create omnichannel experiences that deliver the right content, at the right time, on the right channel. This is no longer a choice, but a must for those who want to stay competitive.”
Progress Sitefinity DX 14.0 includes new capabilities such as low-code integration and chat-driven engagement, as well as enhanced headless content delivery to enable integrated, tailored experiences delivered and managed at scale. Organisations can create their own DXP solution by choosing which functionalities meet their unique business challenges and priorities to create composable digital experiences.
Sitefinity DX 14.0 enables organisations to:
- Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling to drive more conversions and increased ROI.
- Capitalise every channel in less time with multichannel experience management – Engage visitors across every stage of the funnel and customer lifecycle. With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can seamlessly execute a consistent and personalised experience across audiences’ key touchpoints. Additionally, organisations can drive visitors to positive outcomes by incorporating Progress’ powerful AI-driven chatbot platform, NativeChat®, into their Sitefinity experiences.
- Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems necessary to deliver a well-orchestrated omnichannel experience. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
- Scale global content and campaign delivery – Deliver content quickly and efficiently across channels with enhanced content synchronisation capabilities. Improve content governance for multisite experiences across several business departments, units, locations and brands with comprehensive multisite user group management.
- Gain a competitive edge by ensuring delivery of a smooth page experience – Ensure an engaging and pleasant visitor experience and optimise SEO rankings, user engagement and conversion. Marketers can get dedicated, out-of-the-box support for the newest Google Page Experience requirements.
“Content management was the underlying piece of any DX platform until organisations realised that it alone wasn’t enough,” said Paul Nashawaty, senior analyst at Enterprise Strategy Group. “The increasing need for flexibility and integration with other systems led to the emergence of the composable DX platform. What makes this technology powerful is the flexibility it provides – organisations can integrate only the components and systems they need and customise them as consumer behavior and market trends change.”
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