Progress Unveils Sitefinity DX 14.0 Platform

New ideas and imagination Creativity and inspiration Technological innovation. Hand holding brain digital network and abstract science light bulb inside on networking connection on sky background.
SHARE
THIS



Progress has today announced the availability of Progress Sitefinity DX 14.0. This agile, flexible and extensible platform allows organisations to create an ideal digital experience platform (DXP) tailored to their unique needs and objectives with new capabilities for low-code integration and chat-driven engagement, as well as enhanced headless content delivery.

The digital world is transforming at an unprecedented pace with users increasingly seeking solely online interactions instead of in-person. The ability of organisations to implement an effective digital strategy depends on deploying and redefining the right digital platforms and processes, which often requires a high level of digital maturity. Most organisations will see better success when joining forces with a trusted strategic partner, as well as utilising a platform that minimises IT complexity. Progress’ recent research shows that 35 per cent of organisations haven’t implemented a DXP solution because the products available on the market are too complex, expensive and include features that won’t get used but need to be paid for.

“As the core of a composable DXP, Sitefinity DX 14.0 puts pieces of the puzzle in place, giving organisations a powerful solution–without being overly complex or costly–for creating digital experiences that drive businesses forward,” said John Ainsworth, SVP, Core Products, Progress. “Organisations can be confident that through integrated content and commerce, combined with advanced marketing insights and headless experience delivery, they can create omnichannel experiences that deliver the right content, at the right time, on the right channel. This is no longer a choice, but a must for those who want to stay competitive.”

Progress Sitefinity DX 14.0 includes new capabilities such as low-code integration and chat-driven engagement, as well as enhanced headless content delivery to enable integrated, tailored experiences delivered and managed at scale. Organisations can create their own DXP solution by choosing which functionalities meet their unique business challenges and priorities to create composable digital experiences.

Sitefinity DX 14.0 enables organisations to:

  • Execute strategic, data-driven marketing – Create and execute marketing campaigns that are informed by interaction history via comprehensive touchpoint attribution modeling to drive more conversions and increased ROI. 
  • Capitalise every channel in less time with multichannel experience management Engage visitors across every stage of the funnel and customer lifecycle. With the hybrid content management capabilities of Sitefinity DX, comprising its headless content-as-a-service API framework, marketers can seamlessly execute a consistent and personalised experience across audiences’ key touchpoints. Additionally, organisations can drive visitors to positive outcomes by incorporating Progress’ powerful AI-driven chatbot platform, NativeChat®, into their Sitefinity experiences.
  • Boost efficiency through simplified system integration with low-code tools – Automate marketing operations and reduce implementation efforts through expanded connectivity between the systems necessary to deliver a well-orchestrated omnichannel experience. Leverage simplified workflows, service hooks, and low-code integration with components of existing tech stacks.
  • Scale global content and campaign delivery Deliver content quickly and efficiently across channels with enhanced content synchronisation capabilities. Improve content governance for multisite experiences across several business departments, units, locations and brands with comprehensive multisite user group management.
  • Gain a competitive edge by ensuring delivery of a smooth page experience Ensure an engaging and pleasant visitor experience and optimise SEO rankings, user engagement and conversion. Marketers can get dedicated, out-of-the-box support for the newest Google Page Experience requirements.

“Content management was the underlying piece of any DX platform until organisations realised that it alone wasn’t enough,” said Paul Nashawaty, senior analyst at Enterprise Strategy Group. “The increasing need for flexibility and integration with other systems led to the emergence of the composable DX platform. What makes this technology powerful is the flexibility it provides – organisations can integrate only the components and systems they need and customise them as consumer behavior and market trends change.”

 

Please login with linkedin to comment

Progress Sitefinity

Latest News

Bastion Research Finds That Victorian’s Optimism Has Rebounded But Anxiety Is Rising As Victoria Reopens
  • Media

Bastion Research Finds That Victorian’s Optimism Has Rebounded But Anxiety Is Rising As Victoria Reopens

As Melbourne shakes off being the most locked-down city in the world, the latest national research by Bastion shows a story of a city full of optimism, fear and anxiety, as it ends what it hopes will be its last lockdown. Victorian’s life satisfaction and optimism both increased significantly over the last month. At the same time, Victorian’s have a severe […]

Jessica Alba’s & Zac Efron’s Latest Adventure For Dubai Tourism Drops
  • Campaigns

Jessica Alba’s & Zac Efron’s Latest Adventure For Dubai Tourism Drops

Hollywood A-listers Jessica Alba and Zac Efron return for the fifth instalment of the Dubai Presents series of trailers by Dubai Tourism, again directed by award-winning Aussie filmmaker Craig Gillespie. The latest spot to drop over the weekend is called “A Riveting Mystery” and again plays on the whole cinema genre that runs through the […]

by B&T Magazine

B&T Magazine
DDB Honours Legacy Of First Copy Chief Phyllis Robinson
  • Marketing

DDB Honours Legacy Of First Copy Chief Phyllis Robinson

Phyllis Robinson was one of the founding employees of Doyle Dane Bernbach back in 1949, the agency’s first copy chief and the first female copy chief in the United States. Robinson was a pioneer, not just for women but for the creative advertising revolution that she helped ignite, changing the face of the industry forever. […]

TBWA\Sydney Promotes Katrina Alvarez-Jarratt To Executive Creative Director
  • Media

TBWA\Sydney Promotes Katrina Alvarez-Jarratt To Executive Creative Director

TBWA\Sydney has announced the promotion of Katrina Alvarez-Jarratt to the role of executive creative director. Alvarez-Jarratt has been with the agency since 2016, working across accounts including Tourism New Zealand, Pepsi, Woolmark and Optus. Her work has been recognised at major award shows with her most recent achievement being PLAY NZ receiving metal at D&AD, […]

Make A Wish Foundation Names Mindshare New Zealand As Media Partner
  • Media

Make A Wish Foundation Names Mindshare New Zealand As Media Partner

Mindshare New Zealand has announced its new partnership with Make-A-Wish Foundation, a purpose-driven charity with a mission to create life-changing wishes for children with critical illnesses. The partnership, which is effective immediately, will elevate Make-A-Wish Foundation’s digital marketing strategy in New Zealand. It will aim to increase and nurture donors, drive brand awareness and ultimately […]

Quest Apartment Hotels Unveils New Brand Campaign “As Local As You Like It”
  • Campaigns

Quest Apartment Hotels Unveils New Brand Campaign “As Local As You Like It”

Quest Apartment Hotels’ local business owners will take centre stage as the global serviced apartment operator unveils its new brand platform being brought to market with a multi-million-dollar omni-channel campaign. Named “As Local As You Like It” and responding to consumer appetite for authentic local experiences, Quest will invite guests to check in and check […]

The Australian Marks 10 Years Digital Subscription Milestone
  • Media

The Australian Marks 10 Years Digital Subscription Milestone

The Australian is celebrating a decade since it became the first general newspaper in Australia to launch its digital subscription model, marking the beginning of a new economic model for Australian newspapers. Since launching, digital subscriptions have grown to represent a majority of The Australian’s total reach, paid audience and consumer revenue. In 10 years […]

My Muscle Chef Nabs UM’s Liam Loan-Lack For Head Of Marketing
  • Marketing

My Muscle Chef Nabs UM’s Liam Loan-Lack For Head Of Marketing

My Muscle Chef (MYMC) has announced the appointment of Liam Loan-Lack (main photo) to  head of marketing based in Sydney. The company has further appointed two additional senior marketing leaders as part of its growth strategy. Loan-Lack  has spent the last decade working in agencies in both Australia and the UK partnering with some of […]

Arletta Turnbull Joins Strategic Insights Consultancy, Nature
  • Marketing

Arletta Turnbull Joins Strategic Insights Consultancy, Nature

Leading strategic insights consultancy Nature today announced the recruitment of Arletta Turnbull as director in Melbourne, plus a series of new hires in its Melbourne office. Turnbull joins after five years at The Evolved Group, where she was head of insights and consulting, leading a team to deliver strategic research through technology programs. At Nature, […]

PodSpot Studios Expand To Sydney & Gold Coast
  • Media

PodSpot Studios Expand To Sydney & Gold Coast

PodSpot Studios, the first network of purpose-built studios founded by content creator and former breakfast radio host Dave Matthews, has launched in two new locations as it gears up for further national expansion amid Australia’s podcasting boom. PodSpot Studios is a collaboration between Matthews’ podcast production company PodSpot and the ASX-listed WOTSO Property, which owns and […]

Cricket Australia Unveils Ashes Campaign “It Just Means More” Via Apparent
  • Campaigns

Cricket Australia Unveils Ashes Campaign “It Just Means More” Via Apparent

As Cricket fans everywhere will tell you, we’re only weeks away from the start of the 2021/22 Men’s and Women’s Ashes series. To mark the occasion and promote the sport’s greatest rivalry, Cricket Australia has launched their largest fully integrated campaign of the season, via creative and media agency Apparent. The work, under the campaign line […]

NSW Government Launches “Feel New” Travel Campaign Via Leos
  • Campaigns

NSW Government Launches “Feel New” Travel Campaign Via Leos

The benefits and transformative powers of feeling have long been the subject of research reports and medical studies. The experience of travel is not only beneficial to our wellbeing, but even the act of travel planning makes us happier. These truths are at the heart of the new tourism campaign launched today by the NSW […]

by B&T Magazine

B&T Magazine
Principals Appoints Rachel Terkelsen To Creative Director
  • Advertising

Principals Appoints Rachel Terkelsen To Creative Director

Branding design agency Principals has appointed Rachel Terkelsen to head up creative for its Melbourne office. Terkelsen joins Principals after spending nine years at PUSH Collective. She has been with PUSH since its inception following lengthy stints at both FutureBrand and Interbrand as well as five years running her own practice, Terkelsen Design. An award-winning […]

Tinkerbell Is Putting Vegemite On Pizza
  • Marketing

Tinkerbell Is Putting Vegemite On Pizza

Over the years, VEGEMITE has been largely misunderstood across the globe, with Aussies often having to defend the spread and detail exactly “how to” best enjoy the stuff. But as it turns out, Australians have been getting it wrong this whole time! VEGEMITE and Thinkerbell ventured to food mecca New York to recruit Brooklyn Master […]

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game
  • Campaigns

Subway Makes Return To High Seas With ‘Sink A Sub’ Battleship Game

Subway has this week, officially launched its digital game Sink A Sub, with the first $10,000 prize already being awarded to a lucky recipient in Queensland. Subway’s Sink A Sub game is a user-friendly experience based on the infamous naval war board game Battleship. It was successfully launched for the first time in 2020 as […]

NITV Appoints Peter Noble To General Manager
  • Media

NITV Appoints Peter Noble To General Manager

National Indigenous Television (NITV) has announced the appointment of Peter Noble as general manager, to support the continued growth and evolution of the channel dedicated to First Nations voices and perspectives. Noble (pictured) a proud Girramay and Bandjin man, joins NITV with more than 20 years’ experience in the media industry, working across content disciplines […]

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR
  • Media

Queen Of Aussie Pop Culture Abbie Chatfield Signs Podcast Deal With LiSTNR

Reality TV star, influencer and unabashed over-sharer Abbie Chatfield has signed with SCA to bring her hugely popular and fiercely candid podcast, It’s A Lot to Australia’s biggest audio content creator –  LiSTNR. Chatfield’s never been afraid to call out bad behaviour or tell it like it is. And that’s just what people love about […]

Sydney Headshots; Daniel Sommer Photography; Sydney Headshot Photographer; Daniel Sommer
  • Marketing

Cheetah Digital Announces Major CM Group Merger

CM Group, a portfolio of martech companies focused on multichannel digital marketing, today announced its merger with Cheetah Digital under the CM Group name. The merger expands and enhances both CM Group’s and Cheetah Digital’s ability to deliver innovative email, omnichannel, personalization, and loyalty solutions. The combined company will own a broad array of technologies […]

Smart Accelerates CTV Growth Ambitions Via Publica Partnership
  • Advertising
  • Technology

Smart Accelerates CTV Growth Ambitions Via Publica Partnership

Independent ad tech platform Smart has announced a new partnership with connected TV (CTV) ad platform Publica to accelerate its growth ambitions. The integration is a major step in Smart’s commitment to building a scaled, vertically-integrated TV advertising platform for media buyers and sellers following its recent acquisition of global premium CTV demand-side platform (DSP) […]