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Reading: Programmatic Agency Interplay Media Strengthens Team With Two Senior Hires
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B&T > Technology > Programmatic Agency Interplay Media Strengthens Team With Two Senior Hires
Technology

Programmatic Agency Interplay Media Strengthens Team With Two Senior Hires

Staff Writers
Published on: 27th May 2021 at 10:00 AM
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Interplay Media, the specialist sport, music, and gaming programmatic agency, today announced two senior hires with Nick Splitter appointed General Manager of the digital publishing business, Zero Digital Media, and Jarryn Evertzen as National Sales Manager.

The business has seen healthy growth through 2021 as the Australian market recovers from Covid and is now looking to grow strategically by investing further into both its content offerings and commercial products.

“We are seeing significant growth in digital publishing across our specialist areas and advertisers are seeking to connect to these audiences, across, sport, entertainment and gaming,” said Interplay Media Managing Director James Spinks [featured image]. “Our publisher and advertiser clients also want a nimble approach to create the best possible user experience, and our mission is to continue to do that.”

Splitter’s remit will be to continue to grow the Zero Digital Media publishing business as it attracts new users to its various brands – and brings more than a decade’s worth of experience in Australian digital content and media across the sports and wagering landscape with stints at SportsTG, Mad Bookie,and Stats Insider. He also previously worked for Fox Sports Pulse, Australia’s largest grassroots sporting network of 30,000 clubs.

Evertzen will focus on driving commercial growth across the business nationally, leveraging his experience of working with some of Australia’s largest brands and agencies during his 12 years in the sales and advertising space, specialising in digital, creative and programmatic solutions. He has formerly worked at publishers Pedestrian Group and Fairfax Media.

Interplay Media has worked with brands such as Kayo, ESPN, Foxtel, TAB and Asics. The company works with multiple adtech providers on the sell side of programmatic advertising.

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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