Professional Services Outfit EY Acquires Sweeney Research

Professional Services Outfit EY Acquires Sweeney Research
SHARE
THIS



EY has moved to acquire one of Australia’s leading market research firms Sweeney Research.

EY Oceania Advisory Leader Bill Farrell said the addition of Sweeney Research, including the company’s CEO Marc L’Huillier and team, to EY’s Advisory practice is an exciting development for the firm.

“This will see EY Australia’s national customer advisory team grow to more than 100 people and become one of Australia’s leading advisors in the area of market research, customer strategy, marketing, sales, service, operations and implementation.

“Delivering robust qualitative and quantitative primary research will enable us to provide our clients with end-to-end services and powerful insights on their markets, and will further inform our advisory services.

“We will be the first professional services firm in Australia and New Zealand to be able to do this on this scale.”

Mr Farrell said in recent years EY had seen an increase in clients’ demand for better, more actionable insights to inform their customer agenda.

“Sweeney Research’s breadth of services including pharmaceutical, fast moving consumer goods and retail – with a focus on public sector and financial services clients – will provide strong support to our existing offerings in these sectors.

“This acquisition will strengthen EY’s ability to help our clients move beyond the design of customer strategies and advise them on the execution of these strategies, particularly in the rapidly growing digital space.

“Sweeney Research’s innovative solutions will help our clients understand their own customers’ digital needs, enabling them to receive real time feedback from customers via mobile devices and online browser interfaces,” Mr Farrell said.

Mr L’Huillier, who will join EY as a partner, said: “We are thrilled to be joining EY.”

“We look forward to working closely with our new colleagues to further enhance client engagements through the use of cutting edge customer insights and to offer our services across the entire EY network,” Mr L’Huillier said.

The acquisition is intended to be completed in October 2014. Sweeney Research will largely continue to operate as a stand-alone entity for the next 12 months.

Please login with linkedin to comment

Adapptor Vodka

Latest News

I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]