The new iPhone 13 may well be in short supply, with reports suggesting Apple has lowered its production targets amid a global shortage of chips.
According to Bloomberg, Apple’s original target of building 90 million iPhone 13 devices before the end of the year may be lowered by around 10 million units.
Apple’s suppliers Broadcom and Texas Instruments (TI) – which supply wireless components and display parts respectively – are “struggling to deliver enough components” according to the report.
Before Apple officially unveiled the iPhone 13 at its annual September event last month, there were reports that supply constraints could result in a price hike for the iPhone 13.
At the time it was thought Apple’s main chip supplier, Taiwan Semiconductor Manufacturing Company (TSMC) could be increasing its prices anywhere from 10-20 per cent.
This did not eventuate, with the prices for iPhone 13 models on Apple Australia’s website the same as they were last year for the iPhone 12.
Apple’s share price fell following news of the production concerns.
