Ahead of a strong growth forecast and continued business expansion, WPP AUNZ specialist sports entertainment and sponsorship agency, PRISM, has boosted its senior ranks with several hires.
Industry expert Shannan Quinn (right, feature image) joins as PRISM’s managing director Australia, focussing on the day-to-day management and leadership of the business, and further growth of its client roster.
Most recently at QMS Media (focusing on its sports stadia asset and rights portfolio), Quinn has also worked at 20FOUR heading up sports partnerships and talent.
He brings deep marketing experience to the role, having spent four years at Mindshare (ESP) as head of sports partnerships, and nine years at Suntory, working with a raft of leading brands.
Joining Quinn on PRISM’s senior team is Brodie Watson (right, feature image), who also starts this month as group services director, bringing broad experience across sport sponsorship and activation.
Watson comes from Thread Communications where he has been sponsorship & partnerships director for the past few years working with some of the country’s biggest brands, and has also held senior roles at Qantas Golf, Sydney Swans and Octagon.
He has been tasked with overseeing and driving key client relationships and campaigns.
PRISM AUNZ chairman Justin Ricketts said: “Shannan has a deep understanding of the sponsorship landscape, is a strategic thinker and is well connected in the sports and entertainment world.
“Combined with Brodie’s brand expertise and strong client management skills, the PRISM team now boasts some of the country’s best sport and entertainment talent.
“We’re excited to have them on board to continue PRISM’s expansion, and our ongoing focus on helping brands to become a part of every day culture and to engage with consumers via their deep passion for sport and entertainment.”
Both Quinn and Watson will work closely with PRISM’s established team as the agency aims to develop stronger relationships within WPP AUNZ and its clients.
In particular, the PRISM team will focus on building a strategic relationship with GroupM in the coming months, as it looks to further expand its sponsorship and entertainment capabilities by accessing GroupM’s proprietary sponsorship evaluation tools and data analytics.
“The PRISM team lives and breathes the culture of sport and entertainment, and its key purpose will always be to proactively work with its clients in a truly collaborative process,” said WPP AUNZ interim CEO John Steedman.
“However, we’ve also identified a great opportunity for PRISM to share its capability among agencies within WPP AUNZ, and in particular, GroupM.
“As a result, the PRISM team will be providing specialist counsel to select parts of the GroupM business, while tapping into its global expertise and connections. We look forward to driving even more innovative partnership solutions across the group as a result.”
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]
In this guest post, Ania Kubiak (main photo), A/NZ country manager at Lucid, offers her tips on how to align your brand with customers’ fast-moving expectations… In today’s digital world, the speed at which consumers’ perspectives and opinions on political and social environments is changing faster than ever before. Consumers are inundated with new information […]
Cartology, the retail media business of Woolworths Group, has further expanded its team with Martin Wood (pictured below) been promoted to head of strategic partnerships and Matt Gower (main photo) has joined the business as senior manager of research and insights. Wood will lead a new team dedicated to servicing the retail media business’s largest […]
CondÉ Nast, the publisher of publications such as VOGUE, Vanity fair, Pitchfork and The New Yorker has agreed to raise the minimum wage for employees after a campaign by the New Yorker union. The union had previously organised a protest, which saw New Yorker staff demonstrating outside VOGUE editor-in-chief Anna Wintour’s home. Placards at the protest had […]
GoDaddy has announced it has been named as the official website builder partner of the Australian Olympic team for the Tokyo 2020 Games. GoDaddy has a history of supporting entrepreneurs and small business owners in Australia. Many Australian Olympic athletes are small business owners themselves, running businesses and side hustle to help support the pursuit […]
MDC Partners (NASDAQ: MDCA), the company that owns agencies including 72andSunny, Anomaly and Media Kitchen, has expanded its global footprint in a partnership with This Is Flow. The Australian based indie will become MDC’s affiliate media planning and buying agency across Australia and New Zealand and will help manage global clients and participate on global pitches etc. however This is Flow will still remain 100% independent.
DoubleVerify has announced the expansion of a partnership with The Trade Desk to include activation of DV Custom Contextual, which will enable programmatic advertisers using the platform to target relevant audiences in a privacy-safe manner that does not utilize cookies or personally identifiable information. The Trade Desk now supports a comprehensive suite of DV’s pre-bid […]
Swinburne University of Technology has launched a series of Bootcamp Graduate Certificate courses, developed in partnership with FourthRev. The courses, an Australian-first, will upskill career changers and provide students the capabilities required to thrive in the digital economy. They are available on-campus and through its online arm, Swinburne Online. Alongside completing projects which will emulate […]
PayPal has partnered with Welcome to Country, Australia’s first Indigenous-led not-for-profit marketplace, which showcases businesses that support Aboriginal and Torres Strait Islander communities. Welcome to Country launched in 2019, providing an online platform for Indigenous experience providers across tours, day treks, scenic flights, bush food, festivals, art and cultural experiences. When the pandemic hit, the […]