Branding agency Principals have refreshed the Perino tomatoes brand.
Produced by Australian grower, packer and marketer of fresh fruit and vegetables, Costa, Perino was already a popular snacking tomato, however, it lacked brand awareness and struggled to overcome shoppers’ auto-pilot mindset and limited knowledge of the category.
Principals has created a strong brand platform to take Perino forward. The radically simple and modern branding helps the product to stand out on the shelf and calls on the provenance of the Australian-grown tomato with its one-of-a-kind naturally sweeter flavour.
As part of the work, Principals has delivered a new brand story, strategy and key messages as well as an updated brand identity including a refreshed Perino logo which carries through to packaging design.
Costa Marketing Manager – Tomato Category, Kylie McKnight said: “This is the next step in the evolution of the snack-size tomato Australians love. Perino’s refreshed brand is clear, simple and will help to build on the growing brand recognition in-store.”
Principals Creative Director Pip Ireland said: “It’s often said we eat with our eyes, and that starts when we’re out doing the shopping. This work was about taking Perino’s bold new brand positioning and creating an identity that makes it stand out for customers as one of the tastiest products in the fresh food aisle.”
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