Principals Refreshes Perino Tomatoes Brand

Principals Refreshes Perino Tomatoes Brand

Branding agency Principals have refreshed the Perino tomatoes brand.

Produced by Australian grower, packer and marketer of fresh fruit and vegetables, Costa, Perino was already a popular snacking tomato, however, it lacked brand awareness and struggled to overcome shoppers’ auto-pilot mindset and limited knowledge of the category.

Principals has created a strong brand platform to take Perino forward. The radically simple and modern branding helps the product to stand out on the shelf and calls on the provenance of the Australian-grown tomato with its one-of-a-kind naturally sweeter flavour.

As part of the work, Principals has delivered a new brand story, strategy and key messages as well as an updated brand identity including a refreshed Perino logo which carries through to packaging design.

Costa Marketing Manager – Tomato Category, Kylie McKnight said: “This is the next step in the evolution of the snack-size tomato Australians love. Perino’s refreshed brand is clear, simple and will help to build on the growing brand recognition in-store.”

Principals Creative Director Pip Ireland said: “It’s often said we eat with our eyes, and that starts when we’re out doing the shopping. This work was about taking Perino’s bold new brand positioning and creating an identity that makes it stand out for customers as one of the tastiest products in the fresh food aisle.”



Please login with linkedin to comment

perino tomatoes Principals

Latest News

Red Havas’s Alex Erasmus Moves Into The Haus
  • Marketing

Red Havas’s Alex Erasmus Moves Into The Haus

Independent communications group The Haus has appointed Alex Erasmus to the position of Group Strategy Director. Erasmus joins from Red Havas, where he spent the last four years. Most recently, he was National Head of Strategy. He comes with a wealth of experience across PR, social, content, digital, experiential and sponsorship, making him the perfect […]

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]


by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]