Principals Adds A Human Touch To NAB On George

Principals Adds A Human Touch To NAB On George

Branding agency Principals has helped NAB launch its new Sydney branch, NAB on George, designed to deliver a new banking experience that demonstrates the business is about more than money.

In addition to providing every day banking services, the branch at 333 George Street will host events and offer networking opportunities for small-to-medium-sized businesses as it forges closer relationships between its customers and banking staff, and moves beyond business as usual.

NAB tasked Principals with designing hoarding for the branch in the lead-up to its opening, as well as internal signage. Digital in-store panels and an ‘Explore’ zone communicate the points of difference of the branch.

The work is part of the broader brand identity transformation of the major bank, which began mid 2015. From an early stage of the project, Principals has played a significant role working with NAB to evolve its visual identity.

Principals’ Simon Wright said: “It’s exciting to see our brand identity work come to life at the George Street branch. This brand experience truly demonstrates the meaningful change NAB has gone through.”




Please login with linkedin to comment

American Apparel NAB on George Principals

Latest News

Albo Responds To Meta: “Not the Australian way”
  • Media

Albo Responds To Meta: “Not the Australian way”

Australian Prime Minister Anthony Albanese said Meta’s decision to stop paying for Australian news is “not the Australian way” and that he is “very concerned” about the announcement. Meta today confirmed it will walk away from funding Aussie journalism once the current content deals expire in what is a significant blow to Australia’s largest publishers. […]

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News
  • Media
  • Technology

Media Outlets Respond To Meta’s Decision To Stop Funding Australian News

The Australian media industry has responded to Meta’s decision to walk away from funding Aussie journalism once the current content deals expire. In a blow to local media outlets, Meta said it will not enter negotiations to extend deals to pay Australian media companies for the news that appears on its platforms. Michael Miller, News […]

FIVEAA Unveils Refreshed Brand Identity
  • Media

FIVEAA Unveils Refreshed Brand Identity

NOVA Entertainment has today announced the launch of a refreshed brand identity for FIVEAA, Adelaide’s premier commercial talkback station. The forward-looking brand refresh reflects FIVEAA’s new lineup and vision while paying homage to the station’s previous logo and rich heritage. Built upon the new tagline of Always Adelaide, the new direction celebrates the ‘AA’ branding […]

Fabulate Wins Big At AiMCO Awards
  • Marketing

Fabulate Wins Big At AiMCO Awards

Australian social and content marketing workflow platform Fabulate has won big at the industry’s annual AiMCO Awards, taking out the highly competitive Best Influencer Marketing Technology Service category. Lead image: Fabulate team at Aimco Awards The win saw the start up platform, which has a team of around 50, receive the industry recognition against competitor […]

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10
  • Media

Hubbl Is Here: Newest Transformative TV Tech On Sale March 10

Australia’s newest transformative TV technology, Hubbl, will be on sale from March 10 in Harvey Norman and JB Hi-Fi retail stores nationally and via Hubbl.com.au. Lead Image: Foxtel CEO Patrick Delany at Hubbl Launch. Also from March 10, Hubbl will unveil a national advertising campaign starring brand ambassadors Hamish Blake and Andy Lee. The multi-channel […]