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Reading: Principals Adds A Human Touch To NAB On George
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B&T > Marketing > Principals Adds A Human Touch To NAB On George
Marketing

Principals Adds A Human Touch To NAB On George

Brooke Hemphill
Published on: 5th April 2017 at 8:59 AM
Brooke Hemphill
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Branding agency Principals has helped NAB launch its new Sydney branch, NAB on George, designed to deliver a new banking experience that demonstrates the business is about more than money.

In addition to providing every day banking services, the branch at 333 George Street will host events and offer networking opportunities for small-to-medium-sized businesses as it forges closer relationships between its customers and banking staff, and moves beyond business as usual.

NAB tasked Principals with designing hoarding for the branch in the lead-up to its opening, as well as internal signage. Digital in-store panels and an ‘Explore’ zone communicate the points of difference of the branch.

The work is part of the broader brand identity transformation of the major bank, which began mid 2015. From an early stage of the project, Principals has played a significant role working with NAB to evolve its visual identity.

Principals’ Simon Wright said: “It’s exciting to see our brand identity work come to life at the George Street branch. This brand experience truly demonstrates the meaningful change NAB has gone through.”

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TAGGED: American Apparel, Principals
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By Brooke Hemphill
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I am a writer, editor and marketing communications consultant. Former editor of B&T and Encore Magazines, I am presently engaged by several clients for thought leadership, content marketing, PR and feature writing. I currently look after the following agencies: Maxus, Spinach and Principals. I'm also working on a major content project for magazine industry body Magazine Networks. Additionally, I cover events for WARC and write for content marketing shop Edge, among others. I've also written a book, Lesbian for a Year. My career in the media began with a regular feature in the Sydney Morning Herald titled Table for Eight before I went on to present the online series Sexperts for the SMH, Age and Brisbane Times websites. Specialities: feature writing, content marketing, editing, producing, ghostwriting, InDesign, magazine editing, project management

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