Prince Harry, Duke of Sussex, made headlines last week for another controversial interview, this time on the Armcahir Expert podcast. Harry spoke about his wild days in Vegas, life as a soldier and even about his relationship with father Charles. But it was his brief summation of the ad tech ecosystem and the development of targeted ads that has really got people talking (at least in B&T‘s opinion!). You can read his full – albeit brief – spiel here.
“Advertising has been going on for hundreds of years, but done really responsibly. The difference here is targeted ads. If ads have always worked for companies – you can put it on the TV and walk away and come back – your involvement is switching on, switching off or changing the channel,” he said.
“Whereas now with algorithms, it’s there, it’s feeding your habits and it’s also reading through your emails and everything else.
“It gets to know you and the decisions you make before you make them and then it creates this echo chamber of no pushback, no context, no nothing.
“It’s just perpetuating and feeding the bias that you already have inside of you, which is terrible.”
“At the moment, they [tech giants] get to wash their hands of responsibility, because [they say] ‘it’s not human error, it’s a computer’… but who wrote the algorithms? You guys did. Probably all male and all white.”
The brainchild of co-founders Gina Williams-Folau (main photo) and Greer Bland, the talent agency Liquorice was born out of a desire to make things easier for brand managers. Liquorice offers social talent for brands wanting to hit the sweet spot with Kiwi audiences. Launching with a roster of big names on board including Millie Elder-Holmes, Athena […]
9000 Western Australians experiencing homelessness are about to face cold winter nights. To call for donations to the 2021 Winter Appeal, Anglicare WA has released a chilling video with renowned actor Liam Graham, best known for his starring roles in Greenfield and The Heights, experiencing mild hypothermia after spending one hour in a commercial freezer. […]
Blackmagic Design has shared how its products were used to shoot the latest commercial campaign for Chris Hemsworth’s fitness training app, Centr. The new campaign, which promotes the progressive 10 week workout plan ‘Power’ replicates the same protocols used to prepare the actor for his latest appearance in the upcoming Marvel franchise film, Thor: Love […]
Airtasker has chosen leading independent digital growth consultancy, Webprofits as a strategic partner to help them expand to new markets. Following a successful IPO in early 2021, Airtasker set its sights on the next strategic objective — expansion and growth in the UK market. After careful review, they partnered with the growth marketing specialists at […]
Cresta Awards has announced that despite having a few more weeks before entries close, this year’s Cresta Awards has surpassed its entries for the whole 2019 Season. Cresta sees this as evidence, not just of evolution in its own awards but of a wider measure of industry confidence and resilience in many markets. The awards […]