PRIMER Launches Content Marketing Arm: Studio PRIMER

PRIMER Launches Content Marketing Arm: Studio PRIMER

Australia’s first digital media social enterprise, PRIMER, has announced the launch of a content marketing arm, studio PRIMER.

Studio PRIMER will offer editorial-level and premium quality content for brands, from the new but established publication.

Founded in 2019 by journalists Anna Saunders and Felicity Robinson, PRIMER delivers high-quality fashion, beauty and current affairs journalism.

Originally a news reporter, Saunders has previously worked as the executive editor of marie claire Australia, as the digital content manager for marie claire and InStyle and has held senior positions for British marie claire and The Sunday Telegraph UK’s Stella magazine.

After starting her career at the London Evening Standard,  Robinson moved to Australia, working at The Age and Sunday Life before moving to marie claire where she held several editorial roles culminating in deputy editor. She has written for a range of newspapers and magazines, including SHE and Glamour UK.

PRIMER has also recently been accredited by the Australian Communications and Media Authority under the News Media Bargaining Code.

As an accredited social enterprise, PRIMER is committed to donating 50 per cent of profits to not-for-profit women’s organisations including the Women’s and Girls’ Emergency Centre in Sydney (WAGEC), which every night accommodates around 200 women and children, many of whom are fleeing family violence.

Anna Saunders, said: “Since inception 20 months ago, PRIMER has worked with a broad range of incredible clients who were drawn to our quality of content, original imagery and social purpose.

“With studio PRIMER, we can now offer editorial-level content for brands wishing to produce memorable, engaging content on their own platforms and channels.”

Robinson said: “At PRIMER, we believe in the power of storytelling, and we know what resonates with smart, socially engaged women.

“Studio PRIMER now offers commercial partners an editorial approach to content creation, as we use our journalistic and fashion expertise to create premium, visually engaging content that commands an audience’s attention. PRIMER was founded with the clear purpose of making a difference.

“With the launch of studio PRIMER we’re hoping to accelerate the direct impact we have in the community, in particular our commitment to helping women in need.”

To date, PRIMER’s commercial partners include Polo Ralph Lauren, Dermalogica, Coach, Thank You, Foreo, La Mer, Verve Super, Afterpay and the UNHCR’s Leading Women Fund.

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Anna Saunders Felicity Robinson PRIMER

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