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Reading: Priceline Pins Hopes On Two Female Athletes With New Partnership
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B&T > Marketing > Priceline Pins Hopes On Two Female Athletes With New Partnership
Marketing

Priceline Pins Hopes On Two Female Athletes With New Partnership

Staff Writers
Published on: 5th July 2016 at 11:27 AM
Staff Writers
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Priceline Pharmacy has once again shown its commitment to supporting women by partnering with two young female athletes. Mariafe Artacho Del Solar, 22, has a passion for beach volleyball and Genevieve LaCaze (pictured above), 26, is a solo athlete focusing on the 3000m steeplechase and 5000m.

“As a brand for women, it is important to us to support women, especially in a space – such as professional sport – where it can so often be dominated by men. We are proud to join them on what will be an exciting next few months and beyond,” said Mark O’Keefe, GM of marketing for Priceline Pharmacy.

This is the first time LaCaze has been sponsored by Priceline Pharmacy, however, she is no stranger to the brand having worked in her local store when she was 18-years-old.

priceline Mariafe Artacho Del Solar
Mariafe Artacho Del Solar

“Priceline Pharmacy has always felt close to my heart… I love that Priceline is dedicated to helping women look good, live well and feel great, I think that’s what it’s really about,” she said.

Artacho Del Solar (pictured above) is equally enthusiastic about joining the brand for the next 12 months, adding, “It’s not a bad job chasing summer around the world and I’m so excited to be a part of the Priceline family.”

 

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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