In partnership with creative agency Whippet, Priceline Pharmacy has released its ‘Little Christmas something’ campaign to encourage Aussies to remember that you don’t need to spend a lot to give a gift that means a lot.
Starring Priceline Pharmacy ambassador Chrissie Swan and shot strategically around COVID-19 restrictions, the campaign highlights that, whoever you are and whoever you’re buying for, Priceline has you covered when it comes to all things health and beauty.
Priceline’s head of marketing Gabrielle Tully said: “With the country in its first recession in nearly 30 years, we anticipate Christmas won’t be quite as big this year for a lot of families. But that’s not to say it can’t be just as special. It’s all about showing your loves ones how well you know them, and showing them how much you care.”
Whippet’s ECD Tod O’Reilly said: “A lot of Aussies are doing it tough at the moment, so we wanted to remind our customers that a little thoughtfulness can go a long way. And with the ever-lovable Chrissie Swan at the helm of the campaign, we knew we couldn’t really go wrong.”
Running alongside the ‘Little Christmas something’ campaign is a fundraising drive for the Priceline Sisterhood Foundation. Also starring Chrissie Swan, the Sisterhood campaign aims to spread awareness and generate support for the Sisterhood Foundation and its four partner charities – PANDA, Raise, Dementia Australia and Look Good Feel Better.
Since its inception in 2010, the Priceline Sisterhood foundation has raised over 6 million dollars for Australian women and their families, and with COVID-19 hitting women the hardest, the campaign comes at a particularly important time.
Both campaigns will run nationally through TV, radio, digital, social and in stores.
Credits
Client – Priceline Pharmacy
Head of Marketing – Gabrielle Tully
Brand and Media Manager – Lucy Davies
Agency – Whippet
Creative Director – Tod O’Reilly
Senior Art Director – Rebecca Williams
Copywriter – Oliver Ward
Senior Account Director – Lucy Yeo
Production Company – Two Tractors
Director – Tim Murray
DOP – Ben Turner
Media – PhD Melbourne
