PRIA Launches New Measurement & Evaluation Framework

Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.

As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?

Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.

Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.

If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer.

Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.

Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.

B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.

Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.

Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.

The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

Marketing advisory, strategy, and analytics company Forethought have revealed that only 3.3 per cent of Australians ranked education as the top priority for the Federal budget, falling well behind areas such as cost of living (53 per cent), healthcare (13 per cent), and housing (13 per cent). When it comes to education in particular, universities […]

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]

Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.

MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.

A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.

B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.

Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.

Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.

As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.

Need an excuse to duck out of a video call this arvo? Show this to your boss.

DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.

Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.

Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.

Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.

This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.

Entries for the Five Decades of Advertising awards close Monday. And no extensions! Any bribery is open til Wednesday.

Rot your teeth, get fat and support women's sport all at the same time with this sweet new sponsorship arrangement.