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Reading: PRIA Launches Migration Taskforce In Response To PR & Comms Skills Crisis
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B&T > Marketing > PRIA Launches Migration Taskforce In Response To PR & Comms Skills Crisis
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PRIA Launches Migration Taskforce In Response To PR & Comms Skills Crisis

Staff Writers
Published on: 12th July 2022 at 8:45 AM
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The Public Relations Institute of Australia (PRIA) has launched a Migration Taskforce to advocate for migration reform to provide immediate relief to the communication and public relations industry’s entrenched skills crisis.

PRIA president Shane Allison (lead image) said that the Taskforce would be advocating for the National Skills Commission to place communication and public relations industry professionals on the Long-Term Strategic Skills List, opening up pathways to permanent residency for migrants.

“During the COVID-19 pandemic demand for communications and public relations skills accelerated, driven by the increased awareness of the value of effective, credible and timely communication and engagement with staff, customers and stakeholders to ensure our organisations and institutions were being known, being understood, and most importantly being trusted,” said Allison.

“This demand has placed unprecedented strain on our industry, and while we have risen to the occasion, it is clear that we need higher levels of skilled migration to plug the gap of experienced professionals and help mentor the next generation of communicators.”

The National Skills Commission’s Internet Vacancy index demonstrated a 82 per cent increase in vacancies for Public Relations Professionals from pre-COVID-19 (January 2020) to April 2022, and a 183 per cent increase over the past decade.

“Securing communication and PR professionals place on the Long-Term Strategic Skills List will ensure that communicators – including those here already – have a pathway to permanent residency, create greater access to Visas and make Australia an attractive migration destination for communicators.”

The Migration Taskforce, comprised of supporters from over 15 communication agencies across Australia, will be responsible for advocating for changes to Australia’s migration settings and supporting with their skills and expertise.

“This Taskforce will not only help tackle our immediate skills crisis, but also play a critical role in bringing skilled professionals who can train and mentor the next generation of communicators who are currently training in our higher education institutions. The PRIA has engaged EY to model the skills gaps across our occupation and to highlight the economic contribution of the Public Relations profession.

“We’ve written to the Immigration Minister Giles to ask for their support of our industry and look forward to engaging with the review of the Skilled Occupations List that was funded in this year’s Federal Budget,” concluded Allison.

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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