This year’s Golden Target Awards (GTA) received a huge volume of entries with co-chairs, Angela Coombes and Grant Smith, backed by the expertise of the 2014 GTA Chair, Allison Lee FPRIA, and a team of 70+ Judges and Coordinators.
The team have spent a great deal of time diligently reading, scoring, re-scoring, debating and comparing results for each individual entry, in what has been a very robust and thoughtful process.
“Today’s process of announcing the shortlist of finalists is a new initiative for 2015 and a positive step forward for the GTAs. It will of course help build excitement in offices across the country as it outlines to entrants if they are in the running for a prestigious gong,” said fellow co-chair, Angela Coombes, NEC.
PRIA thanks all 170 entrants for their participation in this year’s GTAs and wish all shortlisted entries the best of luck at state and national finals. Successful awardees at state level go into the running for the national finals on Monday, 26 October 2015 at the Hotel Grand Chancellor, Hobart, Tasmania – as part of PRIA’s 2015 National Conference proceedings.
What does being shortlisted mean?
It means those listed are still in the running to be awarded as a winner, or receive a commendation at the state and/or national level. However, being shortlisted does not guarantee entrants a win or commendation at state and/or national level.
Given the high quality of entries this year, the Judges had a difficult task. Like all awards, many factors contribute to overall outcomes for entries. Unfortunately not all entries have been shortlisted but the GTA Executive Committee thank all entrants for the time, effort, and energy that goes into an award entry and acknowledge the hard work needed to get applications ready.
PRIA GTA co-chair, Grant Smith, Smith Communications, stated: “What a busy few weeks of judging it has been. After lengthy phone calls, meetings, teleconferences, to-ing and fro-ing, plus everything in between, we are delighted to be delivering today’s news. I am sure there are a number of very excited and disappointed teams getting the news as we head into the weekend.
“Judging a long-standing awards system such as the GTAs is not easy, but I am glad it is a detailed process as we – the judges – can all be very proud recognising the great work from our industry.”
| Award Category | Company | Title of Entry | State |
| Big Budget | Rowland | Transurban’s Acquisition of Queensland Motorways Limited | QLD |
| Big Budget | Haystac Public Affairs | A Taste of Harmony 2015 | NSW |
| Business-to-Business Marketing | Weber Shandwick Australia | Digital Roadies Take Centre Stage | NSW |
| Business-to-Business Marketing | Ogilvy Public Relations | Expectations vs Reality of Retirement in Australia | NSW |
| Business-to-Business Marketing | Red Agency | Mondelez International Mobile Futures | NSW |
| Business-to-Business Marketing | Hardman Communications & Commonwealth Bank of Australia | Commonwealth Bank Agri Insights | NSW |
| Community Relations | Thiess John Holland Dragados and Transport for NSW | Train tunnels, trucks and the toolkit to build trust – Sydney Metro Northwest | NSW |
| Community Relations | Porter Novelli | Special Olympics National Games 2014 | VIC |
| Community Relations | P4 Group | Gold Coast Light Rail – Community Relations | QLD |
| Community Relations | PR Edge | Yellow Pages: RUOK? Covers Partnership | VIC |
| Community Relations | Department of Education | Child and Parent Centres: The communications challenge for an innovative new community services model | WA |
| Community Relations | icon.pr | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. | VIC |
| Community Relations | The Comms Team | Smith Street Motorway and Olsen Avenue Interchange Upgrade | QLD |
| Community Relations | Clarity Communications | City of Armadale to Get to know #TheDale | WA |
| Community Relations | Brisbane City Council, City Projects Office | Legacy Way – A new community relations benchmark | QLD |
| Consumer Marketing | Fuel Communications | Optus Switched Campaign with Dolph Lundgren | NSW |
| Consumer Marketing | Porter Novelli | Melbourne CBD Christmas | VIC |
| Consumer Marketing | Marketing Elements (ME) and University of Technology Sydney (UTS) | UTS City Master Plan Campaign | NSW |
| Consumer Marketing | Howorth | AncestryDNA – Australia, where do you think you come from? | NSW |
| Consumer Marketing | Crossman Communications | Rebuilding Trust in Malaysia Airlines in Australia and New Zealand | NSW |
| Consumer Marketing | Mater Health Services | Mater Mothers’ Hospital Beautiful Moments Mother’s Day Campaign 2015 | QLD |
| Consumer Marketing | Edelman | Samsung LifeLIVE | NSW |
| Consumer Marketing | Ellis Jones | Tackling Obesity: The Impromy Health and Weight Loss Program | VIC |
| Consumer Marketing | Agent 99 Public Relations | Buderim’s Hottest Ginger | NSW |
| Consumer Marketing | N2N Communications | Stay With Pride | NSW |
| Content Marketing | Destination NSW | Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings | NSW |
| Content Marketing | icon.pr | ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours | VIC |
| Content Marketing | PPR | Unilever Food Solutions – Back of House | NSW |
| Digital and Social | Accor Hotels Australia | ibis PLAY | NSW |
| Digital and Social | PPR Australia | Clipsal 500 Social Media Newsroom | SA |
| Digital and Social | Social@Ogilvy | FSC Friday – Take the pledge and share it | NSW |
| Digital and Social | beyondblue | Brains can Have a Mind of Their Own | VIC |
| Digital and Social | icon.pr | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW. | VIC |
| Digital and Social | icon.pr | ‘Love Food, Hate Waste’ – how content marketing is helping to change waste behaviours | VIC |
| Digital and Social | Edelman | Adobe Australia and New Zealand | NSW |
| Digital and Social | Edelman | GEReports: A light bulb moment for one of the world’s oldest brands | NSW |
| Experiential | Icon International | The Art of Japanese Suntory Whisky | NSW |
| Experiential | Cole Lawson Communications | Rolling out a ‘redi-revival’: rediATM Big Wednesday Giveaway | QLD |
| Experiential | HBF | Hide and Sneakers | WA |
| Experiential | Hola PR | ‘LWP Property Group: Bringing Communities to Life’ | WA |
| Experiential | Red Agency/Red Guerrilla | The Bar that Jack Built | NSW |
| Experiential | Red Agency | EASY Tour: HIV Testing Week | NSW |
| Experiential | Devahasdin | Big Bethanie Bake Off | WA |
| Government Sponsored Campaigns | Insight Communications | ‘Get to kNOw Asbestos this November’ | NSW |
| Government Sponsored Campaigns | Destination NSW | Showcasing Savannah in Sydney: Turning postcard footage into visitor bookings | NSW |
| Government Sponsored Campaigns | Porter Novelli Melbourne | Study Melbourne | VIC |
| Government Sponsored Campaigns | Fair Work Ombudsman | Seasonal Workers Communications Campaign | NSW |
| Government Sponsored Campaigns | CSIRO | Sparking Collaboration For Better Bushfire Management | TAS |
| Government Sponsored Campaigns | P4 Group | P4 Group 620 Cultural Celebrations | QLD |
| Government Sponsored Campaigns | Phillips Group | Queen Street Mall Visioning Plan | QLD |
| Government Sponsored Campaigns | Department of Education | Relighting the ANZAC flame: Students lead WA in remembrance | WA |
| Government Sponsored Campaigns | icon.pr | Raising awareness, reducing waste. Why Victorians Love Food, Hate Waste | VIC |
| Government Sponsored Campaigns | Fenton Communications | Responsible Pet Ownership Campaign | VIC |
| Government Sponsored Campaigns | Red Agency | EASY Tour: HIV Testing Week | NSW |
| Health Organisations | PPR | Percy’s Practice | WA |
| Health Organisations | Buchan | Giving Rare Cancers Patients a little more time | NSW |
| Health Organisations | HBF | HBF Run for a Reason PR Campaign | WA |
| Health Organisations | SenateSHJ | Meningococcal Australia: Know.Check.Act Campaign | NSW |
| Health Organisations | Content Doctor | Choose Your Rural Adventure | NSW |
| Health Organisations | Dairy Australia | Healthy Bones Action Week 2014: ‘Stronger Together’ | VIC |
| Health Organisations | NPS MedicineWise | Winter is Coming | NSW |
| Health Organisations | GlaxoSmithKline (GSK) | Enlarging awareness of enlarged prostates:are you a “More than once a night” man? | VIC |
| Health Organisations | Edelman | PR Launch of Genzyme’s Lemtrada | NSW |
| Health Organisations | ACON | Ending HIV: Giant Condom Campaign Activation | NSW |
| Health Organisations | Whiddon | Sign My Name | NSW |
| Health Organisations | VIVA! Communications | Our Plea for Life | NSW |
| Health Organisations | VIVA! Communications | Lungs4Life – Driving adult protection against pneumococcal pneumonia | NSW |
| Health Organisations | VIVA! Communications | Supporting the world’s largest and most rigorous investigation into anorexia nervosa | NSW |
| Health Organisations | Red Agency | EASY Tour: HIV Testing Week | NSW |
| Health Organisations | Sophia Arthur, Freelance Communication Consultant | Heart of Australia: On the highway to health | Qld |
| In-house PR Team of the Year | HBF Health Ltd | HBF Media & Communications Team | WA |
| In-house PR Team of the Year | NPS MedicineWise | Media & PR Team, NPS MedicineWise | NSW |
| In-house PR Team of the Year | Regatta Hotel | Regatta Hotel | QLD |
| In-house PR Team of the Year | The Travel Corporation | Elevating Media Trips | NSW |
| In-house PR Team of the Year | Gold Coast Football Club | Gold Coast Football Club – Media Relations Department | QLD |
| Integrated Marketing and Communication Campaign Strategy | Weber Shandwick | Nespresso: Milk Expertise | NSW |
| Integrated Marketing and Communication Campaign Strategy | Weber Shandwick Sydney | Digital Roadies Take Centre Stage | NSW |
| Integrated Marketing and Communication Campaign Strategy | Cannings Purple | #heartofgold Campaign for WA gold miners | WA |
| Integrated Marketing and Communication Campaign Strategy | ING DIRECT | ING DIRECT ‘ Say no to ATM fees’ | NSW |
| Integrated Marketing and Communication Campaign Strategy | PPR | Transitions Optical Integrated Digital Campaign | SA |
| Integrated Marketing and Communication Campaign Strategy | Kite Communications | Tourism Northern Territory’s ‘Mates of the Territory’ celebrity ambassador program | NSW |
| Integrated Marketing and Communication Campaign Strategy | Graham White | Orchestrate Amazing: The Launch of Microsoft Azure Data Centre in Australia | NSW |
| Integrated Marketing and Communication Campaign Strategy | icon.pr | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW | VIC |
| Integrated Marketing and Communication Campaign Strategy | SenateSHJ | Not out of the Woods | NSW |
| Integrated Marketing and Communication Campaign Strategy | Clarity Communications | Celebrate WA-WA Day Campaign 2015 | WA |
| Integrated Marketing and Communication Campaign Strategy | PPR | Indooroopilly Shopping Centre Brand Campaign | QLD |
| Integrated Marketing and Communication Campaign Strategy | Rowland | Brand Queensland delivery – An integrated marketing and communication campaign | QLD |
| Integrated Marketing and Communication Campaign Strategy | HBF | Momentum | WA |
| Integrated Marketing and Communication Campaign Strategy | WA Department of Health | Closing the ED door, avoiding a disaster | WA |
| Internal/Change Management | Thiess John Holland Dragados | Ahead of the Game | NSW |
| Internal/Change Management | Porter Novelli Australia | Business as usual – only better | VIC |
| Internal/Change Management | Yarry Valley Water | Yarra Valley Water’s Purpose-led Transformation | VIC |
| Internal/Change Management | Elders | Stand Up Speak Up | SA |
| Internal/Change Management | Bayer Australia Limited | Bayer Australia and New Zealand – Ambition 2015 | NSW |
| Internal/Change Management | HBF | Engaging Events – HBF | WA |
| Internal/Change Management | The University of Western Australia | Pursue Impossible: Internal Communication | WA |
| Internal/Change Management | Boeing Defence Australia | Building Project BOB | QLD |
| Investor Relations | Buchan Consulting | Aligning Starpharma in Australia’s Investor Universe | VIC |
| Issues Management and Crisis Communication | Logan City Council | It’s not rocket science – Using strategic partnerships to change the face of Logan | QLD |
| Issues Management and Crisis Communication | Crossman Communication | Rebuilding Trust in Malaysia Airlines in Australia & New Zealand | NSW |
| Issues Management and Crisis Communication | Australian Red Cross Blood Service | Easter Mondayitis: How good PR helped to prevent a blood suply crisis | VIC |
| Issues Management and Crisis Communication | Ogilvy Public Relations Australia | The Release of Peter Greste | NSW |
| Large Consultancy of the Year | Weber Shandwick | Weber Shandwick: Large Consultancy of the Year | NSW |
| Large Consultancy of the Year | P4 Group | P4 Group | QLD |
| Large Consultancy of the Year | The Red Republic | The Red Republic | QLD |
| Large Consultancy of the Year | Red Agency | Red Agency | NSW |
| Large Consultancy of the Year | N2N Communications | N2N Communications | NSW |
| Large Consultancy of the Year | PPR | PPR | NSW |
| Large Consultancy of the Year | Porter Novelli Melbourne | Porter Novelli Melbourne | VIC |
| Large Consultancy of the Year | Buchan Consultancy | Buchan and Beyond: 30 Years of Success | VIC |
| Large Consultancy of the Year | Edelman | Edelman Australia | NSW |
| Medium Consultancy of the Year | s2i | s2i | NSW |
| Medium Consultancy of the Year | Sauce Communications | Sauce Communications: A Rural Success Story | NSW |
| Medium Consultancy of the Year | Kite Communications | Kite Communications | NSW |
| Medium Consultancy of the Year | Agent99 Public Relations | Agent99 Public Relations | NSW |
| Micro Consultancy of the Year | LBPR Pty Ltd | LBPR | NSW |
| PR Educator of the Year | University of Newcastle | Dr Melanie James | NSW |
| Public Affairs | Collective Position | Uncorking Victoria’s Potential | VIC |
| Public Affairs | Weber Shandwick Australia | Australia’s Future Submarine Project | NSW |
| Public Affairs | Cancer Council Australia | Saving Life 2015: a pre-election campaign | NSW |
| Public Affairs | Microsoft Australia & Ogilvy PR Australia | Joined Up Innovation | NSW |
| Public Affairs | Australia Post | ‘Stamp’ of Approval | VIC |
| Public Affairs | icon.pr | Standing up for a better deal. How NSW Farmers rewrote the book on political campaigning in country NSW | VIC |
| Public Affairs | Australian Veterinary Association | Australian higher education reforms and the veterinary profession | NSW |
| Public Affairs | Clean Energy Regulator | The Clean Energy Regulator: Thinking outside the data | ACT |
| Public Affairs | Corporate Communications Tas Pty Ltd | Petrol Price Investigation in Tasmania | TAS |
| Public Affairs | VIVA! Communications | Helping #saveaHUSlives – Government funding secured for life-saving treatment for ultra-rare blood disease | NSW |
| Public Affairs | Ogilvy Public Relations Australia | The Release of Peter Greste | NSW |
| Small Budget/Pro Bono | Cube & MS Research Australia | Kiss Goodbye to MS Campaign 2015 | NSW |
| Small Budget/Pro Bono | Porter Novelli Melbourne | Jack & Bill | VIC |
| Small Budget/Pro Bono | P4 Group & HIV Foundation | RAPID Roadshow | QLD |
| Small Budget/Pro Bono | Sydney Convicts Rugby Club | Tackling Homophobia in Sport | NSW |
| Small Budget/Pro Bono | The Red Republic | Women’s Legal Services – Dancing CEO’s | QLD |
| Small Budget/Pro Bono | LBPR Pty Ltd | “What’s Up With Mum?” – Explaining MS to Kids | NSW |
| Small Budget/Pro Bono | Rowland | Queensland Community Foundation – Philanthropy Week 2015 | QLD |
| Small Budget/Pro Bono | IMPACT Communications Australia | Introducing Sydney to the fine arts of the streets with #chalkurbanart | NSW |
| Small Budget/Pro Bono | Creative Territory | Dundee Beach Charity Golf Day | NT |
| Startup | Sefiani & Kite Communications | Launching an ‘Australian first’ challenger brand: RateSetter | NSW |
| Startup | Reflected Image PRoductions | Australia’s First Swim with Humpback Whales Experience | QLD |
| Sustainability/ Corporate Social Responsibility | Palin Communications | Sailing Through Adversity: Biogen & Oceans of Hope ANZ | NSW |
| Sustainability/ Corporate Social Responsibility | icon.pr | Towards a more sustainable Victoria. Raising awareness of ‘Love Food, Hate Waste’ | VIC |
| Sustainability/ Corporate Social Responsibility | PPR Queensland | Addressing Suicide in Queensland’s Construction Industry | QLD |
| Sustainability/ Corporate Social Responsibility | Edelman | SAMSUNG ADAPPT – Adappt for success: Encouraging young Aussies to design the change they want to see in the world. | NSW |
| Sustainability/ Corporate Social Responsibility | PPR | McHappy Day NSW ACT 2014 # OurFamilyPromise | NSW |
| Technology Product | Microsoft Australia | Orchestrate Amazing: The Launch of Microsoft Azure Data Centres in Australia | NSW |
| Top sPRinters in 2015 | Porter Novelli Melbourne | Phoebe Saunders | VIC |
| Top sPRinters in 2015 | Weber Shandwick | Hannah Rayment | NSW |
| Top sPRinters in 2015 | Weber Shandwick | Heather-Ann Cody | NSW |
| Top sPRinters in 2015 | Cole Lawson Communications | Erin Rigby | QLD |
| Top sPRinters in 2015 | Tourism & Events Queensland | Hannah Statham | QLD |
| Top sPRinters in 2015 | Dairy Australia | Emma Kershaw | VIC |
| Top sPRinters in 2015 | PPR | Chloe Turner | NSW |
| Top sPRinters in 2015 | PPR | Amity Harrold | NSW |
| Top sPRinters in 2015 | Communikate et al | Ruby Livesey | SA |
| Top sPRinters in 2015 | Phillips Group | Jessica Effeney | QLD |
| Top sPRinters in 2015 | N2N Communications | Melanie Wellington | NSW |
