Pressure Put On Government To Help Keep Regional Media Alive

Pressure Put On Government To Help Keep Regional Media Alive
SHARE
THIS



Following the news that News Corp Australia will suspend the printing of 60 community titles across the country, Labor and the Greens have called on the government to intervene and help keep the sector alive.

The community mastheads will continue to publish digitally, with News Corp Australasia executive chairman Michael Miller saying the decision to suspend printing of its community newspapers was not taken lightly.

“The suspension of our community print editions has been forced on us by the rapid decline in advertising revenues following the restrictions placed on real estate auctions and home inspections, the forced closure of event venues and dine-in restaurants in the wake of the Coronavirus emergency,” he said.

The sector has been troubled for a while, and the coronavirus pandemic has only exacerbated its challenges.

As such, opposition communications spokeswoman Michelle Rowland wrote to the deputy PM Michael McCormack asking the government to give regional media access to a $1 billion fund for vulnerable regions and communities.

She wrote: “Local media coverage is vital to communities and performs a critical role in the effective functioning of democracy at all levels of government and society.

“Regional media in Australia was already in crisis and the impact of the global COVID-19 pandemic has exacerbated the strain the sector is under.”

Meanwhile, Greens senator Sarah Hanson-Young has asked the government to “urgently unlock” the publishers’ fund to stop the closure of community newspapers.

“Right now the community needs good, local, accurate news and information and yet every day there is news of another regional paper closing their doors,” Senator Hanson-Young said.

While Communications Minister Paul Fletcher said the coronavirus pandemic has significantly impacted community newspaper, he “welcomes News Corp’s commitment to preserve jobs”.

Meanwhile, Miller said he was not confident all of News Corps’ community newspapers would resume its print editions following the pandemic. 

Please login with linkedin to comment

News Corp regional

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine