Melbourne PR and influencer marketing agency Theory Crew announces the launch of its health and beauty division with founding clients; Biophysics and Antipodes Skincare, and new brands YORA Skin Science, Boost Labs and Niki’s Natural Wipes.
Managing Director Felicity Grey says that skincare and beauty brand sales are surging as consumers opt to treat themselves via online shopping with affordable items aimed at self-care. “We had introduced new divisions prior to COVID-19, kicking things off with the largest influencer sampling campaign we have ever delivered. Partnering with Antipodes Skincare, we sent over 2000 influencers beauty samples to trial, which was very well received.”
“Our influencer database is now sitting well over 8000 influencers across many categories and we will be delivering more large-scale influencer campaigns for beauty and skincare, health and wellness and FMCG brands over coming months.”
“Our new brand partners all provide a unique offering to different markets and we are looking forward to introducing these brands to consumers.”
Of the recent Antipodes Skincare mass influencer sampling campaign, Digital Marketing and PR Global lead Katrina McClelland saw a spike in social engagement as a result of the initiative.”
“Theory Crew posted Antipodes Nature skincare packs to 2,000 targeted Australian influencers. We immediately had a very successful 65% posting rate in Australia within two weeks, with more posts published daily. I’m grateful for their hard work on this campaign and am looking forward to strengthening our relationship in the future.”